Email Sending Limits Are Good for Sales

Email Sending Limits Are Good for Sales

This is Blog Description

This is Blog Description

Stan Rymkiewicz

How to better your strategy despite send limits?

What’s up, it’s Zayd.

In the past, there was no incentive for a VP of Sales to find better prospects, write better messages, or to even care about outreach timing.

A 1% response rate was scalable because they could just fire off more emails.

Hire more reps. Boom - problem solved.

Then email providers created sending limits and it’s completely changed how people run their outbound strategy.

But I actually think this is a great thing for sales.

Why Sending Limits Are Great for Outbound

The marginal cost of sending an additional email used to be zero. It was infinitely scalable. Add more prospects, send more emails, and hire more reps.

Now with sending limits, there is a cost to send an additional email. It’s hard to estimate what that cost is, but it’s significant. The spray and pray method doesn’t work.

The new best practice requires thoughtful targeting, personalized messaging, and careful timing. Not only is this the more financially responsible thing to do, but it forces us to act like top performers - not average sellers.

Average sellers say “This is normal. Let me add more prospects in and hit send.” Top performers see a 1% response rate and think “This is awful. How can I fix it?”

Acting like an average seller can diminish trust with prospects and tarnish the perception of the company.

Give your sales team
an unfair advantage.

Book a call

Give your sales team
an unfair advantage.

Book a call

Give your sales team
an unfair advantage.

Book a call

Thoughtful Targeting

We need to be more strategic about who we reach out to. This should’ve been happening all along.

Know the type of customers you want to target and be selective about who you send outreach to. Know the best way to contact them (ie. LinkedIn, email, etc.) where the odds of a reply are higher.

While some AI SDRs might do this for you, I’ve spoken to countless CEOs and CROs who are firm in their desire to not allow a machine to prospect for them.

Here’s an example of what happens when you automate the prospecting:

A cold email sent from a competitor to me…

This is where top performers shine. It’s the monotonous message writing that people want off their plate.

Give your sales team
an unfair advantage.

Give your sales team
an unfair advantage.

Give your sales team
an unfair advantage.

Personalized Messaging

Once you’ve uploaded your prospect list into Valley, it’ll build personalized outreach for each potential customer. You coach it on how to sell and speak like your top performers, and it learns over time how to improve these even further.

Messages go into an approval flow, keeping control in the seller’s hands. Still, it gives sellers more time to prospect and build relationships rather than researching and writing outreach messages.

Careful Timing

It’s not just about what you say, but when you say it.

I shared this in a previous newsletter, but in case you missed it, we’ll be adding website intent data into Valley in the near future. This will allow you to send outreach soon after a prospect visits your site.

Even without a tool like Valley, you can time your outreach to be shortly after a prospect makes a post, is featured in an article, announces something big, etc.

The same goes for when you follow up. Every top performer has their own approach to this, which is why we allow for custom follow-ups inside Valley. You won’t get 2 cookie-cutter options like “follow up in 2 days, then 5 days after that.”

Decide what makes sense for your company/prospects/industry, and we’ll automate sending the message.

Let me book sales calls for you while you’re at the beach. Seriously.

I built Valley to be your automated SDR and empower AEs.

Book a demo and watch your calendar fill up with qualified leads.



Give your sales team
an unfair advantage.

Give your sales team
an unfair advantage.

Give your sales team
an unfair advantage.

VALLEY MAGIC

The LinkedIn tool that floods
your inbox (with real replies).

The LinkedIn tool that floods your inbox (with real replies).

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Messages

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Jack Jones

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Jason Burman

5:14 AM

Jason: Sound great, send me your calendar

1

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Katy Jones

3:24 AM

Katy: Okay, tell me more

1

man in blue crew neck shirt

Buddy Rich

5:24 AM

Buddy: Ah, smart catch. Let me know more.

1

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Tommy Karl

8:24 PM

Tommy: Super folks. What a message! Let's..

1

man wearing eyeglasses

Kanan Gill

6:30 PM

Kanan: What's your pricing?

1

man wearing white crew-neck shirt outdoor selective focus photography

Kaleb Sal

1:24 PM

Kaleb: Now that's a refreshing outreach…

1

closeup photography of woman smiling

Maggie Jones

2:00 AM

Maggie: Haha, almost didn't catch that. let's..

1

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Alfn Crips

5:24 AM

Alfn: Sound great, send me your calendar

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frequently Asked Questions

frequently Asked Questions

FAQ

FAQ

Which channels does Valley support?

Valley supports LinkedIn outreach, including connection requests and InMails. Valley users safely send 1000-1200 messages per seat every month.

How safe is it and does Valley risk my LinkedIn account?

Do I have to commit to an Annual Plan like other AI SDRs?

How does Valley personalize messages?

Which channels does Valley support?

Valley supports LinkedIn outreach, including connection requests and InMails. Valley users safely send 1000-1200 messages per seat every month.

How safe is it and does Valley risk my LinkedIn account?

Do I have to commit to an Annual Plan like other AI SDRs?

How does Valley personalize messages?

Which channels does Valley support?

Valley supports LinkedIn outreach, including connection requests and InMails. Valley users safely send 1000-1200 messages per seat every month.

How safe is it and does Valley risk my LinkedIn account?

Do I have to commit to an Annual Plan like other AI SDRs?

How does Valley personalize messages?