How 10x Management generated $84K+ ARR with Valley
Expanded Pipeline
16.8x
AVERAGE ROI
More Meetings
2.5x
MEETING BOOKED
Higher Quality Leads
375:1
LEAD GEN
"Valley runs in the background. I can do nothing and it will still be running and things will trickle in, or if I have more time, I can dig in and create more campaigns."
Sam Z
Sales Lead
CHALLENGES
One-person sales team needed a scalable, effective outreach solution
As the sole member of the sales team at 10x Management, Sam Z had experimented with virtually every top-of-funnel outreach strategy available - internal SDRs, outsourced agencies for email and LinkedIn outreach, and cold calling. Yet nothing seemed to deliver consistent results at a reasonable cost.
"Over the years we have tried essentially everything you could imagine in terms of top of the funnel outreach," Sam explains. "We've done a bit of everything, and didn't really crack the code for whatever reason."
Just before discovering Valley, 10x Management was working with an agency that handled LinkedIn outreach. While this showed some "signs of life," it came with significant drawbacks:
High cost (3x what they now pay for Valley)
Limited visibility into campaign performance
Slow feedback loops with time zone challenges
No control over messaging or strategy adjustments
Most significantly, Sam had completely written off email as a viable channel:
"It just doesn't work. People don't respond. The deliverability is terrible. For me, it's not worth the effort, the time, and the maintenance."
SOLUTIONS
Valley provides autopilot outreach with real-time control and intent data
After evaluating Valley, Sam was initially drawn to the significantly lower price point compared to their agency solution. "The price was at a point where it was such a low barrier to entry that it was a no-brainer for us to try it," Sam recalls.
Implementation was smooth, with a few quick onboarding calls and comprehensive documentation making it easy to get started. The timing was perfect, as 10x Management had just solidified their go-to-market strategy with 2-3 distinct ICPs they wanted to target.
"It was the perfect opportunity to set up different campaigns that spoke differently to different types of personas," Sam explains.
The real breakthrough came with the release of Version 3 of Valley's AI. Previous versions required careful review of every message, as the AI occasionally referenced services 10x Management didn't offer. V3 solved this issue almost entirely, allowing Sam to shift into autopilot mode with minimal oversight.
An unexpected bonus was Valley's website intent data, which showed significantly better results than competitors:
"We actually tested one [intent data tool] concurrently at the same time as we were using Valley. And it was literally 8 to 10x the number of hits that we were getting on Valley versus the other product," Sam notes.
RESULTS
10x Management found a low-maintenance pipeline generator
For a lean team with limited resources, Valley has delivered meaningful value in several key areas:
$84K+ ARR from a single customer ($7K/month engagement)
5 in-ICP meetings booked with minimal effort
2 qualified opportunities created
8-10x more intent data signals than a competing tool
Zero time spent on manual messaging with autopilot mode
Perhaps most valuable for Sam has been the set-it-and-forget-it nature of Valley, which allows him to focus on other priorities while maintaining a steady outreach presence.
"What's been really helpful for me is that it just runs in the background. I can do nothing and it will still be running and things will trickle in. Or if I have more time, I can dig in a little more and create more campaigns."
The website intent data has also revealed unexpected opportunities, showing interest from industries they'd never considered targeting before. "It's been a thought exercise of 'this is a type of person I would have never thought to go after, but now we're starting to see a pattern,'" Sam shares.
Looking ahead, 10x Management has just hired a dedicated SDR who will take over Valley management, allowing for more methodical campaign optimization and testing.
Expanded Pipeline
AVERAGE ROI
More Meetings
MEETING BOOKED
Higher Quality Leads
LEAD GEN
10x Management is a boutique agency that connects companies with top-tier freelance technologists, offering rapid access to pre-vetted, senior-level contract tech talent.
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VALLEY MAGIC
