Conrad was initially drawn to the idea that Valley could book sales meetings for his team while they did other things.

Compared to other tools, “the experience with Valley was the most impressive,” he remembers. Valley's quick onboarding and implementation meant GoCanvas wasted no time in levelling up its outbound. Almost instantly, GoCanvas was using Valley to power its outreach, helping the sales team expand their LinkedIn networks through automated connection requests that booked meetings 24/7.

“The automation is great, but the sauce within Valley is the messaging itself,” explains Conrad.

His team uses Valley to craft killer messaging with an AI model trained on GoCanvas’ value prop, product, ICP, brand voice, and sales objectives. From there, Valley researches each individual prospect on GoCanvas’ lead list, extracting key information from their profile, public appearances, company websites and more to craft messages that are (a) personalized to the prospect and (b) in the voice of GoCanvas’ AEs.

The result is a 1:1 form of communication that not only turns cold strangers into warm leads, but is useful across GoCanvas’ entire go-to-market stack. For Conrad, Valley is a great tool to have in a marketer’s stack since it helps companies boost otherwise expensive LinkedIn impressions for free through their sales team.

Now, rather than spending valuable time each day crafting personalized follow-ups and responses to prospects, GoCanvas’s AEs rely on Valley to automate lead nurture, re-engagement, and appointment booking. Sales reps simply log in to their Valley dashboard, approve each day’s messages in a few quick minutes, then wait for Slack notifications telling them when prospects are ready for a meeting.

All of which helps GoCanvas move the needle on their CRO’s north star metric: generating pipeline.