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ThinkFish

Expanded Pipeline

20%

AVERAGE ROI

More Meetings

100

MEETING BOOKED

Higher Quality Leads

900+

LEAD GEN

ThinkFISH is a platform that accelerates capital raising and B2B lead generation by connecting startups and private equity funds with qualified investors through strategic marketing and outreach solutions.

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Challenges

Solutions

Results

Challenges

Solutions

Results

“

"Valley has changed the game for us. Instead of going small, we actually go big and just segment them according to ICP fit. Valley really does get to avoid all the noise."

Freizle Abarrientos

Chief Operating Officer

CHALLENGES

Agency needed streamlined approach to scale outreach across multiple client campaigns

ThinkFish, a specialized marketing agency focused on fundraising needs for startup founders, emerging fund managers, and real estate funds, was facing significant operational challenges in their audience targeting approach. As Chief Operating Officer Freizle

Abarrientos managed outreach for both internal sales and client campaigns, the traditional methods were becoming increasingly complex and time-consuming.

"Pre Valley days, we were very critical about creating audiences, which is why l've always just taken the lead and not have been able to delegate this task because there's a certain fashion of creating audiences," Freizle explains. The challenge wasn't just about building lists-it was about building the right lists efficiently.

The pre-Valley process created several bottlenecks:

Overly conservative targeting: Small, hyper-focused audiences to avoid noise
Complex A/B testing requirements: Never mixing investor types (angels vs VCs) in single campaigns
Time-intensive qualification: Spending months on single audiences only to discover limited qualified prospects
Delegation difficulties: Process too nuanced for team members to execute consistently

For an agency managing campaigns across diverse verticals-from startup fundraising to emerging go-to-market services—this conservative approach was limiting their ability to scale and deliver consistent results for clients.

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"Instead of having to spend months on a single audience of thousands, trying to get through it only to figure out that it was only a fourth really of really truly qualified prospects, on the onset of launching a campaign, we're able to do that now."

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"Instead of having to spend months on a single audience of thousands, trying to get through it only to figure out that it was only a fourth really of really truly qualified prospects, on the onset of launching a campaign, we're able to do that now."

SOLUTIONS

Valley's ICP filtering enables broad targeting with automated prospect qualification

ThinkFish implemented a systematic Valley deployment across 50 seats, fundamentally changing their approach from conservative, narrow targeting to broad audience capture with intelligent filtering. Their methodology combines strategic audience segmentation with

Valley's Al-powered qualification capabilities.

Operational Structure:

One dedicated account manager for inbox management and lead nurturing across all 50 accounts
One partially dedicated account manager for campaign uploads and management
Freizle oversees audience creation for both internal sales and client campaigns

Strategic Approach Transformation: Instead of spending extensive time pre-filtering audiences, ThinkFish now builds broader Sales Navigator lists and relies on Valley's ICP segmentation. "Whatever we don't get to capture and all the noise that we don't get to include initially building out an audience on Sales Navigator core is essentially captured by Valley."

Campaign Configuration Best Practices:

Simplified research selection: Only use "Prospect Research" or "Prospect Deep Dive" agents to reduce Al hallucination
ICP filtering strategy: Target high and medium fits, delete only low fits
Channel distribution: Equal focus on connection requests and InMails (nearly 50/50 conversion rates)
Timing optimization: Run campaigns on Saturdays for Monday pipeline preparation
Response time standards: Sub-hour response times, ideally within minutes

Client-Specific Adaptations: For fundraising clients, ThinkFish maintains templated messaging due to "Al hysteria" in the fundraising space, while B2B campaigns utilize full Al capabilities for more natural, organic messaging.

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"The Valley tool itself is not complicated. It really is about the discipline of using it. Numbers in this regard, they do speak."

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"The Valley tool itself is not complicated. It really is about the discipline of using it. Numbers in this regard, they do speak."

RESULTS

ThinkFish achieved enterprise-scale meeting volume with minimal team overhead

Since deploying Valley across all 50 seats in June, ThinkFish has established a highly efficient meeting generation engine:

380-400 meetings booked monthly with consistent performance
50 Valley seats managed by just two team members
5% average response rate across all campaigns
12% increase in bookings since implementing ICP fit targeting
20% increase in responses with refined targeting approach
3-week cycle time from campaign upload to booked meeting

Process Efficiency Gains: The transformation from conservative to broad targeting has dramatically improved operational efficiency. "There was less fear about how we build the audiences because whatever we don't get to capture and all the noise that we don't get to exclude initially is essentially captured by Valley."

Team Structure Optimization: ThinkFish discovered that success depends heavily on operational discipline rather than tool complexity. Their dedicated account manager handling inbox management cannot be assigned other tasks without immediate impact on booking numbers. "I cannot bother my account manager dedicated to these 40+ accounts or else I will see the numbers drop for that day."

Scalability Achievement: The agency has successfully created a replicable system that works across different verticals and client types. Their internal sales process now serves as a proof point for client campaigns, while their sophisticated reporting system (built using Power BI) provides unprecedented visibility into campaign performance and trends.

Most significantly, ThinkFish has built a sustainable competitive advantage in their market by combining Valley's capabilities with operational excellence, allowing them to deliverconsistent results while expanding into new service verticals.