How GGWP generated $4M in pipeline with Valley
Expanded Pipeline
22.2x
AVERAGE ROI
More Meetings
3.2x
MEETING BOOKED
Higher Quality Leads
5:1
LEAD GEN
"Valley gives me the ability, capabilities, and output of about five people. I can do an afternoon of prospecting in about 20 minutes tops."
Tim O'Neil
Sales Leader at GGWP
CHALLENGES
Solo sales leader needed to maximize efficiency without adding headcount
As the sole member of GGWP's sales team, Tim O'Neil faced the constant challenge of balancing lead generation with higher-value activities like taking meetings and working on contracts. Without the ability to add headcount, he needed a solution that would allow him to operate with the efficiency of a much larger team.
"In my role, I'm essentially a sales team of one, and I don't have the ability to add the headcount that I would like to have," Tim explains. "I have the constraint of needing to get as creative as possible to be as efficient as I can with my own time."
The pain points were clear:
Limited time for personalized research on prospects
Hours spent crafting customized messages
Difficulty standing out among generic sales outreach
Manual workflows across multiple tools
Tim had tried various approaches over his career—from template messaging to brute-force manual personalization—but none provided the right balance of quality and scale. "I've been in sales a long time, so I've tried all those techniques with varying levels of success," he shares.
"Time is the most precious asset that we all have and we don't get back, so I was opportunistically looking for solutions."
SOLUTIONS
Valley provides deep personalization and site visitor tracking in one platform
Valley's comprehensive approach to LinkedIn outreach immediately spoke to Tim's needs. Instead of cobbling together multiple tools or sacrificing personalization for efficiency, he found a solution that provided both scale and depth.
What particularly impressed Tim was Valley's ability to uncover highly relevant information about prospects:
"I've been pleasantly surprised by how deep the system goes in scouring not just the details on LinkedIn, but also specific nuances about individuals, companies, and current events," Tim notes. "I've often found myself looking at messages it's created and thinking, 'Wow, where did it find this?' Valley went really deep to find information that you could never do in just a cursory search."
Beyond message creation, Tim also leveraged Valley's website intent tracking feature to identify and quickly connect with potential buyers visiting GGWP's site:
"The Valley intent tool has been the icing on top. It's been fascinating to see real-time site visitors and pull in relevant information about those people. That has gotten a couple of conversations open for me—within a minute after a site visit, getting in touch and saying 'Hey, I see you there, happy to help.' People respond, 'That was awesome, how did you know I was there? Yes, let's have a call.'"
The combination of deep personalization and intent tracking created a solution that felt like a true extension of Tim's sales approach rather than a generic tool.
RESULTS
GGWP accelerated pipeline creation with minimal time investment
Within a quarter of using Valley, Tim has seen transformative results:
$4 million pipeline generated with an average contract value of $100K
30-40 meetings booked with targeted decision makers
20-30% response rates (double what he saw with email outreach)
Hours saved daily (an afternoon of prospecting condensed into 20 minutes)
Equivalent output of 5 additional team members
What makes these results particularly impressive is the minimal time investment required. "I don't need to spend a whole lot of time in Valley because it's so automated," Tim explains. "It's low touch but high value. I don't have to spend a lot of time on it for it to be really valuable, which has been nice."
The tool has also helped GGWP maximize their conference strategy, enabling Tim to reach out to attendees and speakers in advance to line up meetings. And while their sales cycles are long, the quality of conversations Valley has generated is setting GGWP up for future success.
"Valley is helping to fill my calendar with relevant conversations with targeted decision makers—that's the name of the game," Tim shares. "From there, it's just a matter of time."
Tim has been particularly impressed with how quickly Valley integrated into his workflow, requiring minimal maintenance while providing substantial value: "It's not a tremendously heavy lift, which was my concern. I don't want to say it's 'set it and forget it,' but it requires minimal tuning or updating. I can trust it to do its job effectively."
When asked to describe his Valley experience in one word, Tim's answer was simple: "Game-changing."
Expanded Pipeline
AVERAGE ROI
More Meetings
MEETING BOOKED
Higher Quality Leads
LEAD GEN
GGWP – The AI-powered mod for online games that auto-detects toxicity and keeps communities clean, fair, and fun.
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