1: Foundation Setup

→ Optimize LinkedIn profile before any outreach (500+ connections, post 3-5x

weekly for credibility)

→ Create separate Valley products for each distinct offer/audience (never mix

services in one product)

→ Write bullet-pointed ICPs with geographic restrictions ("only US, Canada, EU,

Australia")

→ Configure website tracking pixel and calendar integration for seamless booking

flow

2: Signal-Based List Building

- Target website visitors who spent 2+ minutes on pricing, case study, or demo

pages

→ Scrape people who commented (not just liked) on competitors' viral posts about

pain points

→ Use Linkedin's "posted within 30 days" filter to ensure active users only

→ Focus on post engagement from lead magnets and educational content in your

niche

3: Campaign Strategy

- Send 25-30 connection requests daily across 6 days/week (including Saturday)

- Use InMails strategically for C-level executives who rarely accept connections

→ Use InMails strategically for C-level executives who rarely accept connections

→ Schedule sends between 7:30-8:00 AM and 2:00-4:00 PM local time for maximum

visibility

Phase 4: Prospect Management

→ Upload 500-1000 prospects per campaign for optimal filtering efficiency

→ Delete all low-fit prospects immediately to focus budget on quality

5: Response Excellence

→ Respond to positive replies within 5-15 minutes during business hours

→ Thank prospects for engagement before pitching, ask qualifying questions about

timing

→ Provide calendar link in second message after establishing interest, not first

→ Include relevant case studies with specific ROl numbers and industry examples

6: Performance Benchmarks

Target metrics that separate winners from losers:

- Connection acceptance: 60-80% (below 50% means poor targeting)

→ Reply rate: 40-70% (signals message quality and relevance)

→ Positive responses: 30-50% (qualified interest, not just politeness)

- Meeting booking rate: 1 per 40-50 messages sent

→ Weekly target: 3-5 meetings per seat with proper follow-up

Most users fail because they:

→ Mix multiple offers in one campaign (confuses Al)

→ Target everyone instead of high-fit prospects only

→ Respond slowly to interested prospects (kills momentum)

→ Skip Linkedin profile optimization (credibility killer)