and why I don't think they'll take over

Companies spend millions of dollars to figure out what works for their outbound strategy. This is because we know it isn’t a replicable science. You can’t copy/paste what another company’s doing and expect to see the same results.

Yet AI SDRs treat it that way. They promise to do the same thing for each company – a fundamental flaw.

Here’s what I think we’ll see a lot more of instead once the hype wears off (things Valley is already built to do):

Tools with Custom Instructions

Your top performers know that works at your company. That’s one reason they’re so successful.

They know that certain subject lines hit harder at Rippling than they would at Miro. They know the message that wins over a marketing manager could be wildly different than the one sent to a C-level exec.

Equipping them with a one-size-fits-all, out-of-the-box AI SDR stunts their performance. It spits out the virtually the same message - regardless of context.

I think we’ll see more customizable tools once people start to realize this. Tools that allow AEs to plug in information about how they:

• think about the company

• write call-to-actions

• write subject lines

Each message gets artfully crafted from scratch - not a slightly reworked version of what was just sent to another prospect.