How to Use Valley for LinkedIn Warm Calling
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Saniya
What Is LinkedIn Warm Calling and Why Does It Outperform Cold Calling?
Warm calling means contacting prospects who already showed interest in you, your company, or your content through LinkedIn signals; transforming calls from cold interruptions into contextual conversations. The performance difference between cold and warm calling is dramatic.
Cold Calling Reality:
Random prospect from purchased list, zero prior relationship or awareness, rep opens with: "Hi, this is John from ABDC. Do you have a minute to talk about LinkedIn automation?", prospect response: "How did you get my number? I'm not interested" or simply hangs up.
Cold calling statistics paint a grim picture: 2-5% connect rate (getting past gatekeeper), 1-2% interest rate among connections, 0.3% conversion to qualified meeting, 50-100 dials for one meeting.
Warm Calling Through Valley:
Prospect viewed your LinkedIn profile 3 times this week, read your posts about LinkedIn outbound, visited your website pricing page, Valley researched their role and company, provided comprehensive context.
Rep calls with context: "Hi Sarah, this is John from Valley. I noticed you've checked out my LinkedIn profile a few times this week and engaged with our content about LinkedIn outbound. Seemed like relevant timing, thought I'd reach out directly to see if you'd like to discuss your approach to this."
Prospect response: "Oh yes, I was just researching this! Good timing."
Warm calling statistics tell different story: 15-25% connect rate (prospects more receptive), 10-15% interest rate (already researching), 3-5% conversion to qualified meeting, 20-30 dials for one meeting, 5x more efficient than cold.
The difference: context, timing, and demonstrated relevance transform calls from interruptions into value conversations.
► Book a demo and explore how Valley can support your use case
How Does Valley Enable LinkedIn-to-Phone Workflows?
Valley doesn't make calls for you, it provides the intelligence, research, and signal detection that make calling dramatically more effective when you choose to call.
Signal Capture for Call Lists:
Valley identifies high-intent prospects worthy of calling: profile viewers (3+ views indicate serious interest), website visitors (especially pricing page), post commenters (active engagement, not passive), competitor content engagers (actively evaluating solutions), multi-signal prospects (combination signals = highest intent).
Export these prospects to dedicated calling campaigns rather than LinkedIn messaging campaigns.
Research Provision for Call Context:
For each call prospect, Valley provides: comprehensive company overview (business model, growth stage, recent news), role-specific pain points (challenges typical for their position), signal context (why they showed interest, what they engaged with), technology stack (tools they use, integration opportunities), conversation starters (specific references for opening).
This research would take 15-20 minutes manually. Valley provides it automatically in seconds.
Trigger Event Identification:
Valley flags time-sensitive triggers warranting immediate calls: recent funding announcement (buying budget just increased), new executive hire (priorities shifting, evaluation period), expansion announcement (new office, growing team), competitor mention (evaluating vendors actively), job change (new role, new problems to solve).
Calling prospects with active triggers dramatically improves connection and conversion rates.
Multi-Channel Sequencing:
Valley supports coordinated LinkedIn + phone sequences: Day 1: LinkedIn connection request with context, Day 3: LinkedIn message if connection accepted, Day 5: Phone call with voicemail reference to LinkedIn, Day 7: LinkedIn follow-up acknowledging call attempt, Day 10: Final phone attempt with email backup.
This multi-channel persistence converts prospects who miss single-touch attempts.
Call List Prioritization:
Valley scores call prospects for optimal prioritization: Tier 1 (Score 90-100): Call immediately, highest intent, Tier 2 (Score 70-89): Call within 24 hours, strong interest, Tier 3 (Score 50-69): Call within week, moderate interest.
Work through tiers systematically, ensuring highest-value prospects receive attention first.
How to Structure Warm Calls Using Valley's Research?
Effective warm calling requires structure that leverages Valley's research while remaining conversational and authentic.
Call Opening Framework:
Step 1 - Permission-Based Intro (5 seconds): "Hi [Name], this is [Your Name] from Valley. Do you have 60 seconds?"
This respects their time and gets explicit permission to continue.
Step 2 - Context Establishment (10 seconds): "I noticed you [specific signal—viewed my profile, engaged with my post about X, visited our website] this week. Based on your role at [Company], seemed like relevant timing."
This demonstrates you're calling for a reason, not randomly.
Step 3 - Value Proposition (15 seconds): "We help [their role] at companies like [their company type] achieve [specific outcome] through [your approach]. Given [trigger event or context from research], I thought a quick conversation might be valuable."
This explains why they should care and connects to their situation.
Step 4 - Open-Ended Question (5 seconds): "What's driving your interest in [topic they engaged with]?" or "How are you currently approaching [challenge relevant to their role]?"
This shifts to dialogue, learning their perspective.
Total opening: 35 seconds. Efficient, contextual, respectful.
Mid-Call Research References:
Throughout conversation, reference Valley research naturally: "I saw [Company] recently announced [funding/expansion/initiative]. How is that affecting your priorities around [relevant area]?", "Your LinkedIn profile mentions experience with [previous company/role]. How does that inform your approach to [current challenge]?", "I noticed your tech stack includes [tool]. Are you looking for something that integrates with that or potentially replaces it?"
These references demonstrate preparation and build credibility.
Objection Handling With Context:
Common objections addressed with research:
"We're already working with [competitor]": "I saw you engaged with their content about [topic]. We approach this differently through [differentiation]. Depending on what's working or not working with [competitor], our approach might complement or eventually replace. Worth understanding the differences?"
"Not the right timing": "Understood. Given [trigger event from research], I thought timing might be shifting. When would make more sense to reconnect?"
"I'm not the decision-maker": "I appreciate that. Based on your role overseeing [area], who typically handles [buying decision] at [Company]? Would you be willing to introduce me or should I reach out directly?"
Call Closing Framework:
For Interested Prospects: "This sounds like a fit. Let me send a calendar link—do you prefer [day/time] or [alternative]?"
Get specific commitment before ending call.
For Timing Issues: "No problem. When does make sense to reconnect? I'll put a reminder to follow up [specific date]."
Document timing and honor it.
For Not Interested: "I understand. Would it be helpful if I occasionally share insights about [topic area] via LinkedIn, or prefer no further contact?"
Respect their answer and update Valley accordingly.
How to Prioritize Valley Signal Types for Calling Campaigns?
Not all signals warrant phone calls. Strategic selection determines ROI from calling effort.
Highest-Priority Signals for Calling:
Website Visitors (Especially Pricing Page): Intent level: Very high researching solutions actively Call timing: Same day if possible, within 24 hours maximum Opening: "I saw someone from [Company] was on our pricing page yesterday. Thought I'd reach out directly to answer any questions and see if there's a fit." Conversion rate: 15-25% meeting booking rate
Profile Viewers (3+ Times): Intent level: High sustained interest in you/company Call timing: Within 48 hours Opening: "I noticed you've checked out my profile a few times this week—seemed like something resonated. Curious what caught your attention?" Conversion rate: 10-18% meeting booking rate
Post Commenters: Intent level: High active engagement with your ideas Call timing: Same day as comment Opening: "I saw your comment on my post about [topic]. You raised a great point about [their comment]. Wanted to dig deeper on that—how are you approaching [challenge] at [Company]?" Conversion rate: 12-20% meeting booking rate
Competitor Content Engagers: Intent level: Very high—actively evaluating vendors Call timing: Within 24 hours Opening: "I noticed you engaged with [Competitor]'s content about [topic]. We help companies approach this differently through [differentiation]. Worth comparing approaches?" Conversion rate: 15-22% meeting booking rate
Lower-Priority Signals (Better for LinkedIn Messages):
Single Profile Views: Intent level: Low-moderate—could be casual research Better approach: LinkedIn message first, call if positive response
Single Post Likes: Intent level: Low—passive acknowledgment Better approach: LinkedIn message thanking them for engagement
Company Page Follows: Intent level: Low-moderate—general interest Better approach: LinkedIn welcome message, call only if multi-signal
Strategic Calling Allocation:
Dedicate calling capacity to highest-intent signals: 60% of calling time: Website visitors + 3+ profile viewers, 30% of calling time: Post commenters + competitor engagers, 10% of calling time: Follow-ups on LinkedIn message non-responders.
This allocation maximizes conversion from finite calling capacity.
How to Integrate Valley With Sales Engagement Platforms for Calling?
Most sales teams use dedicated calling tools (Outreach, SalesLoft, Apollo) for call management, tracking, and automation. Valley integrates with these platforms.
Export Call Lists From Valley:
Generate CSV exports of high-intent prospects: select campaign prospects worthy of calling, export with full enrichment data (phone numbers, research insights, signal details), includes custom fields for context (signal type, engagement details, research summary).
Import to Sales Engagement Platform:
Upload Valley exports to your calling tool: map Valley fields to platform fields, include custom fields in call notes, schedule calls based on Valley priority scores, assign to appropriate reps.
Workflow Example (Valley → Outreach):
Day 1: Valley captures website visitor signal → enriches prospect → scores as Tier 1
Day 1 (1 hour later): Rep exports to Outreach → prospect enters calling sequence
Day 1 (3 hours later): Outreach schedules call attempt → rep receives alert with Valley research
Day 1 (afternoon): Rep calls using Valley context → books meeting or logs outcome
Day 3: If no answer, Outreach schedules follow-up → rep tries again with updated context
Valley Research in Call Scripts:
Sales engagement platforms support dynamic scripting. Insert Valley research: "Hi {First Name}, this is {Rep Name} from Valley. I noticed you {Signal Description} this week. Based on your role as {Title} at {Company}, which recently {Trigger Event}, thought this might be relevant timing..."
These dynamic insertions personalize at scale.
Multi-Channel Sequences:
Combine LinkedIn (via Valley) and phone (via calling platform): Touch 1: LinkedIn connection request (Valley), Touch 2: Call attempt with voicemail (Outreach), Touch 3: LinkedIn message (Valley), Touch 4: Call attempt #2 (Outreach), Touch 5: Email (Outreach), Touch 6: Final LinkedIn message (Valley).
This persistence across channels maximizes connection rates.
Outcome Tracking:
Log all call outcomes back to Valley for attribution: connected and booked meeting → mark prospect as converted, connected but not interested → add to DNC, connected, timing issue → schedule follow-up in X months, no answer → continue sequence, wrong number/bad data → mark for data cleanup.
This closed-loop tracking enables accurate ROI measurement.
► Check Out More of Valley's Incredible Outreach: A compilation of real time messages and responses!
What Results Can Teams Expect From Valley-Enabled Warm Calling?
Combining Valley's signal intelligence with calling creates performance that exceeds either channel alone.
Connection Rate Improvements:
Cold calling: 2-5% connect rate (getting decision-maker on phone) Valley warm calling: 15-25% connect rate (3-5x improvement)
Reason: Prospects expecting contact due to signals, gatekeepers less protective ("Oh yes, they were just looking at our website").
Conversion Rate Improvements:
Cold calling: 0.3% meeting rate (meetings per dial) Valley warm calling: 3-5% meeting rate (10-15x improvement)
Reason: Relevant timing, contextual conversation, demonstrated interest.
Efficiency Improvements:
Cold calling: 50-100 dials per meeting Valley warm calling: 20-30 dials per meeting
Reason: Better targeting, higher connection and interest rates.
Time Investment Comparison:
Cold calling 50 dials: 8-10 hours (research + calling + logging) Valley warm calling 30 dials: 3-4 hours (Valley handles research)
Result: Same or better meeting volume in 60% less time.
Pipeline Quality:
Valley warm call meetings convert to opportunities at 65-75% rate vs. 50-60% for cold call meetings. Higher qualification from signal-based targeting means better pipeline quality.
Realistic Volume Expectations:
Full-time SDR using Valley for warm calling: 40-60 calls daily (Valley research makes this sustainable), 8-15 connections daily, 2-3 meetings booked daily, 40-60 monthly meetings, $200,000-$300,000 monthly pipeline at $20,000 average deal size.
How to Train Sales Teams on Valley-Powered Warm Calling?
Transitioning from cold to warm calling requires skill development and mindset shifts.
Mindset Training:
From Volume to Value: Cold calling rewards quantity (make 100 dials daily). Warm calling rewards quality (research context, have better 30 conversations).
From Scripts to Conversations: Cold calling uses rigid scripts (Interruption → Pitch → Close). Warm calling uses flexible frameworks (Context → Question → Dialogue).
From Persistence to Relevance: Cold calling powers through objections through persistence. Warm calling addresses objections with signal context and research.
Skill Development:
Research Interpretation: Train reps to read Valley research quickly and identify: what signal triggered the call?, what's the most relevant research point?, what question opens the conversation best?, what value proposition matches their situation?
Contextual Openers: Practice opening statements that weave in: signal acknowledgment (not creepy, natural), relevant company context, compelling value proposition, open-ended question.
Role-play until natural.
Active Listening: Valley provides research, but prospects provide truth. Train reps to: ask open questions, listen more than talk, identify unstated needs, adapt based on responses.
Objection Handling With Context: Practice addressing objections using Valley research: "We already have a solution" → "I saw you engaged with [competitor] content. We approach this differently. Worth understanding the options?", "Not interested" → "Understood. Given [trigger event], thought timing might be shifting. What's driving priorities currently?"
Certification Process:
Before going live with Valley warm calling: complete role-play sessions with manager (minimum 10), shadow experienced rep using Valley for calls (5+ calls), conduct calls with manager listening (10+ calls), demonstrate consistent 15%+ connection rate and 3%+ meeting rate, receive manager sign-off.
This ensures quality before scale.
Valley transforms calling from numbers game into strategic, research-backed conversations that build relationships and convert at dramatically higher rates than traditional cold calling ever could.
► Here's the Valley Warm Outbound Launch Video which we spent way too much money on.
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