Our Biggest Quarter, 4 Winning ICP Segments, and What We're Fixing

Q1 is over. When Stan from Default told me in December that Q1 is usually the biggest quarter for most startups, he wasn't lying.

Here's everything that happened at Valley this quarter: the results, the data, the new hires, and the things that are still breaking.

(Insert image: Valley dashboard or product screenshot showing active campaigns and booked meetings, representing Q1 results in context)

Real User Results From Q1

A user booked 7 meetings in his first 6 days on Valley. He's now on track for 3 per day.

Another user emailed us within a week asking whether we have a referral program so she could start referring people immediately.

We've had prospects receive Valley messages and reach out asking how to get the tool for themselves.

Including one who said "this thing is f***in legit" six days in. That one made my morning.

The Most Important Thing I Did This Quarter: A Stripe Analysis

The biggest unlock this quarter wasn't a product launch. It was a data exercise.

I exported all our transaction data from Stripe, found our best-retaining customers, and identified the 4 segments seeing the most success with Valley.

The 4 Golden Segments

1. Lead gen agencies: our biggest segment. They run Valley for their clients. It's cheaper than manual operations, books more meetings, and is significantly more profitable. Some are doing $100K+/month running Valley in the background for their clients.

2. B2B SaaS companies (20–100 employees): Heads of Sales buy 3–5 seats, watch reps book more meetings, then expand to 10–20 seats. The strongest expansion motion we have.

3. HR and staffing companies: a hidden outlier. Fewer customers, but they retain the longest and are consistently among our happiest users.

4. Finance and insurance: another outlier. Close the largest deals and show the strongest long-term retention patterns.

The surprise: services-based businesses love Valley more than I expected. I thought we were B2B SaaS-first. The data suggests it might be the other way around.

This is why you run the Stripe analysis. Your gut tells you one thing. The data tells you the real thing.

All marketing and positioning is now focused on these 4 segments. If they're already the happiest and most successful, the move is clear: find more of them.

New Hires This Quarter

Four people joined Valley in Q1, all focused on one outcome: customers see results faster and stick around longer.

• Kuba: Head of Customer Success

• Kintan: Done-for-you customer operations

• Elizma: Onboarding experience

• Lola: YouTube and video content

2026 is about retention. Every hire this quarter reflects that.

What's Still Breaking

I'll be honest. A lot of things are also broken.

Speed issues with larger customers. Activation isn't where it needs to be. I've laid out the good stuff, but there's a real pile of things to fix.

Q1 was our biggest quarter ever. Now the job is making sure Q2 doesn't fall apart. Back to work.