How Bolt.new generated seven figures in pipeline with Valley in under 60 days
pipeline generated in first 60 days
$1m+
HIGHER REVENUE
enterprise meetings booked
15-20
MORE MEETINGS
saved per rep daily
3 hours
BETTER TRACTION
"Valley is a cheat code. There's a small window where we can really build pipeline with these tools before they're everywhere. Take advantage of this window to build pipeline in the easiest way - because it's not always going to be like this."
Stefano McCoy
Sales
CHALLENGES
Product-led company needed to convert 15-20K daily registrants into enterprise pipeline
StackBlitz (Bolt.new), the revolutionary instant full-stack web development environment, was experiencing explosive product-led growth with 15,000-20,000 daily registrants. However, the sales team faced a critical challenge: how to identify and convert high-intent users into enterprise opportunities without dramatically expanding headcount.
"There wasn't really any tailored outreach at all," explains Stefano Mccoy, Sales at StackBlitz. "We would just get some registrants and demo requests and put them in these generic sequences, and that worked kind of. But generic messaging didn't really target the right people."
The pre-Valley reality created several bottlenecks:
Generic sequencing: Standard email campaigns that treated all registrants the same way
Manual research bottleneck: 40 minutes to craft just seven personalized messages
Missed opportunities: Fortune 500 leads overlooked by non-tailored messaging
Headcount pressure: Constant threat of needing to expand the SDR team to hit pipeline goals
Time-intensive personalization: No scalable way to research and reference prospect-specific context
For a lean two-person sales team (Stefano and Daniel) managing thousands of daily registrants while targeting $50K ACV enterprise deals with product managers and heads of product, the traditional approach simply couldn't scale. "We would have to split the pie in more ways," Stefano notes, describing the pressure to add headcount.
The team needed a solution that could maintain their competitive advantage as a lean, high-performing unit while dramatically increasing their outbound velocity and personalization quality.
SOLUTIONS
Valley enables automated personalized outreach across 20K daily registrants
StackBlitz implemented a sophisticated signal-based strategy using Valley that transformed
their approach from generic sequences to hyper-personalized campaigns at scale. Rather
than cold outbound, the team focused on warming up their existing user base with intelligent
targeting.
Signal-Based Campaign Strategy:
The team developed two high-performing campaign types:
LinkedIn Followers Campaign: Targeting people already following StackBlitz on
LinkedIn, indicating prior brand awarenessRegistrant Enrichment Flow: Using Freckle to enrich 15-20K daily registrants with
LinkedIn profiles, then running personalized campaigns through Valley
"We're not really doing any super cold outbound. Where I've been seeing the most success
is people who are following us on LinkedIn and the 15-20,000 registrants a day. We pull all
their LinkedIns and put them into a CSV, so they're all users already-they're all familiar with
Bolt," Stefano explains.
Campaign Configuration Approach:
Industry Challenge Research: Leveraging Valley's industry challenge feature to dive deep into prospect pain points
Message Approval Workflow: Maintaining quality control while allowing automation at scale
Lean Time Investment: Just 15 minutes daily for message approvals and monitoring, plus 30-40 minutes weekly for campaign strategy sessions
Target Personas: Product managers, directors of product, and product team managers at enterprise companies (500+ employees)
Technical Integration: The team created custom Valley tracking links in HubSpot to properly attribute pipeline generation, allowing them to measure ROl precisely. "We created these Valley links so we can see when a meeting's being booked via Valley," Stefano notes.
Quality Over Automation: Rather than running fully autonomous campaigns, the team maintains a message approval process that ensures brand consistency. "I will say it wasn't the most intuitive at first, but you know, it's all starting to make more sense as you use a new tool. The office hours on Friday are extremely helpful."
RESULTS
Valley's custom outreach resonates with more prospects, boosting the number of booked calls for AEs and helping Grand Avenue go-to-market much quicker.
In just under 60 days of implementation, Bolt has transformed its sales motion from generic outreach to a sophisticated, scalable engine:
$1m+ pipeline generated in first 60 days (on track for seven figures in first quarter)
20 enterprise meetings booked with $50K average contract value
3 hours saved per rep daily (previously spent on manual research and personalization)
2-person team maintained despite explosive growth, avoiding headcount expansion
Fortune 500 penetration: Reaching decision-makers at companies that previously overlooked generic messaging
Message Quality Breakthrough: The most significant impact has been in message quality and prospect reactions. "Some of the people are genuinely like, 'I can't believe that you looked at the project that they just posted about, that you've actually done our research,"
Stefano shares. "Really surprising on the quality of the tailored outreach." The team frequently receives responses showing genuine appreciation for the personalization level, with prospects believing they received individually crafted messages rather than automated outreach.
Operational Efficiency: The lean team structure remains viable despite scaling pipeline generation. "Daniel and I get to kind of look like studs and we want to continue to look that way," Stefano explains. "Right now, we spend maybe 45 minutes to an hour a week feeding Valley - I like to say adding the right logs to the fire."
Strategic Advantage: Perhaps most importantly, the team has established a competitive moat through early adoption of Al-powered personalization. "There's a small window where we can really build pipeline with these tools before these tools are just everywhere. Take advantage of this window that's closing to build this pipeline in the easiest way," Stefano advises other sales leaders.
Looking ahead, the team expects to cross seven figures in pipeline generation within their first three months of using Valley, all while maintaining their two-person sales structure - a remarkable achievement for any product-led growth company scaling into enterprise.
pipeline generated in first 60 days
HIGHER REVENUE
enterprise meetings booked
MORE MEETINGS
saved per rep daily
BETTER TRACTION
Bolt.new is an AI-powered no-code/low-code development platform that lets anyone build, run, and deploy full-stack websites and apps by simply describing their idea in natural language.
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