How ImpactShot achieved 40%+ response rates and 30 qualified meetings with Valley
Reply rates
40%
HIGHER REVENUE
Meetings booked
30
MORE MEETINGS
Positive response rate
65%
BETTER TRACTION
"With Valley, we got quite great results from the first few weeks. And it has been 'he same till date. So we are quite happy to use this tool. The solution is straightforward. Everything is in one app."
Balazs Vojtek
Founder
CHALLENGES
Complex email systems drove agency to seek streamlined Linkedn solution
ImpactShot, a specialized agency focused on building sales systems for B2B companies, was struggling with the inherent complexity of email-based outreach. As Balazs Vojtek, the agency's founder, worked to create scalable solutions for clients across EU and US markets, email's technical requirements were becoming a major roadblock.
"When we have done email outreach, we have seen that it's pretty complex. It needs too many different tools and systems to be synchronized and matched," Balazs explains.
The challenge wasn't just technical complexity—it was about creating systems that clients could actually manage independently.
The email approach created multiple pain points:
• Tool integration overhead: Multiple systems requiring constant synchronization
• High maintenance requirements: Domain setup, inbox configuration, deliverability management
• Weekly prospect volume demands: Need for large prospect lists to maintain effectiveness
• Client adoption barriers: Solutions too complex for clients to manage easily
For an agency targeting B2B Saas companies, consultants, and coaches, these technical hurdles were preventing them from delivering the streamlined, manageable solutions their clients needed. "While we are creating solutions for our clients, which we want them to manage easily, email is not the one which is easy," Balazs notes.
The agency needed a approach that would work both for their own business development and as a replicable system for their diverse client base.
SOLUTIONS
Valley enables sophisticated signal-based outreach with minimal complexity
ImpactShot developed a strategic methodology using Valley that focuses entirely on high-intent prospects identified through Linkedin engagement patterns. Their approach combines advanced prospecting techniques with Valley's streamlined Al-powered personalization.
Signal-Based Prospecting Strategy: Instead of casting a wide net, ImpactShot developed a content-driven targeting approach: "We are creating lists mainly based on content, so only based on Linkedin content. We are searching the content where our ICP hangs out and also comments."
Their refined process involves:
1. Creator List Maintenance: Actively tracking industry thought leaders and monitoring their content
2. Engagement Analysis: Targeting people who comment, not just like posts ("those posts where it's likes only, then the response rates are much lower")
3. Quality Filtering: Only keeping "high fit prospects after manual review
4. Geographic Targeting: Focusing on EU and US markets while filtering out lower-intent regions
Valley Configuration Best Practices:
• Detailed ICP descriptions: "Bullet pointed... so that Al is also giving the responses, so easy to understand, easy to follow"
• Single-offer focus: "We are focusing on one offer only because if there are too many services and too many solutions within our value proposition, it's like a mess"
• Connection-only campaigns: "We usually send out only LinkedIn connection requests without any emails"
• Manual quality control: From 300-400 post engagements, they typically identify 60-80 high-fit prospects
RESULTS
Valley's custom outreach resonates with more prospects, boosting the number of booked calls for AEs and helping Grand Avenue go-to-market much quicker.
Over three months of implementation, ImpactShot has consistently delivered exceptional results that significantly exceed typical Linkedin outreach benchmarks:
• 40%+ response rates maintained consistently (compared to industry average of 10-15%)
• 30 qualified meetings booked (approximately 10 per month, 2-3 per week)
• 60-65% positive response rate when prospects do reply
• High-quality conversations: All meetings qualified through signal-based targeting
The key to their success lies in the quality-over-quantity approach. Rather than targeting broad audiences, their signal-based methodology ensures they're only reaching highly engaged, relevant prospects. "That is why your response rates are so incredible because they are signal based and they are going to the highest rates only," as noted during theirresults discussion.
Process Efficiency Gains: The Valley implementation has also streamlined their operations significantly. "The solution is straightforward. Everything is in one app," Balazs explains.
"When it comes to message handling and response management, it's absolutely great. It adapts to our messages, to our answers and it's pretty customized. In most of the cases, we don't need to add anything."
This efficiency allows the team to focus on higher-value activities while maintaining consistent outreach volume. The system requires minimal maintenance while delivering superior results compared to their previous email-based approach.
The success has validated their strategic shift from email to LinkedIn: "We usually send out only Linkedin connection requests without any emails... we have seen that connection requests are working pretty well."
Reply rates
HIGHER REVENUE
Meetings booked
MORE MEETINGS
Positive response rate
BETTER TRACTION
theimpactshots.com sets up and manages a done-for-you outbound sales system that turns your LinkedIn into a sales machine, helping you book qualified appointments and drive growth using proven GTM strategies for 6-8 figure companies through LinkedIn and cold email automation.
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