How Linarca booked 14 qualified meetings in their first month with Valley
meetings booked in first month
14
HIGHER REVENUE
reply rate achieved
22%
MORE MEETINGS
to first positive response
1 hour
BETTER TRACTION
"Valley is really good at selling Valley. If someone sees your prospecting message and it's really good, they're going to want you to help them with outreach. It's almost three millimeters away from being a pyramid scheme-in the best way possible."
Roberto Arrieta
Founder
CHALLENGES
El Salvador-based founder needed consistent, high-quality outreach without emotional drain
Roberto Arrieta, founder of Linarca: a custom automation agency creating Al implementations and Al-powered software-faced a critical challenge familiar to many solo founders: how to maintain consistent, personalized outreach without burning out or sacrificing quality.
"I was skeptical to try Valley because of the price. To give you a reference, $400 is both the minimum and very close to the average salary here in El Salvador. So it's a bunch of money for local reference," Roberto explains candidly.
But the math was compelling. With a $10K+ average contract value, even a single closed deal would justify the investment. The real challenge wasn't just ROI calculation—it was operational sustainability.
Before Valley, the prospect of manual personalization at scale was daunting:
Emotional consistency: "I know that if I have a bad day and I've written 60 or 70 messages and got terrible replies, I'm definitely not going to want to do it the next day"
Time constraints: "I don't want to make time to write 1,300 messages a month that are super personalized. I know I'm not going to have the emotional energy for it"
Quality vs. volume trade-off: Mass templated messages risked bans, hate replies, and ineffectiveness
ICP uncertainty: Without clear targeting, traditional outreach would waste significant resources
For a founder operating from a market with dramatically different cost structures than North America, every dollar mattered. The investment needed to deliver immediate, measurable results to justify continuation.
SOLUTIONS
Valley enables weekend setup with results in hours, not weeks
Valley enables weekend setup with results in hours, not weeks
Roberto implemented an intelligent testing strategy that leveraged Valley's Al capabilities
while systematically refining his targeting. Rather than waiting for perfect clarity on his ICP, he used Valley as a discovery tool.
Rapid Implementation Timeline:
Friday night: Made purchase decision (" have to do this, I have to try it")
Weekend: Complete setup and configuration
Monday: First campaign launched
1-2 hours later: First positive response received
"Getting a quick positive response was like, okay, it's probably gonna work. My starting fear was I don't know if this is gonna work for me, for my product. So that was the aha moment," Roberto shares.
Systematic ICP Refinement Process: Roberto's approach demonstrated sophisticated use of Al tools in combination:
Broad initial targeting: Started with very general filters (SMBs in Canada, posted in last 30 days, job titles: CEO, owner, co-founder, founder)
Data collection phase: Let first 4-5 prospects book meetings and respond positively
Al-powered analysis: "Took all of their profiles, dumped them into ChatGPT, asked it to find similarities and help me create a better Sales Nav search"
Refined targeting: Applied new filters based on pattern recognition
Quality improvement: "Reply rate dropped a little, but lead quality improved very
significantly"
Operational Approach:
Initial investment: 2-4 hours daily reviewing every message for training
Optimization phase: Transitioned to autopilot after training period
Current state: Primarily autopilot with selective review
Performance trade-off: Reply rate dropped from 20-22% to 15% on autopilot, but efficiency gains justified the change
Unexpected Benefit - Referral Engine:
Valley's message quality became a lead generation tool in itself: "There's a lot of replies that are literally just like, 'Hey, this is a really nice message. I can tell it's Al, but it's really, really good. What are you using? ' Valley is really good at selling Valley."
This led to multiple referrals to Valley's affiliate program, creating an additional revenue stream from prospects not ready to buy Linarca's services.
RESULTS
Valley's custom outreach resonates with more prospects, boosting the number of booked calls for AEs and helping Grand Avenue go-to-market much quicker.
In just the first month, Roberto established Valley as a core component of his go-to-market strategy:
14 meetings booked in first month from single seat
20-22% reply rates during active training period
15% reply rates maintained on autopilot mode
1-2 hours to first positive response after campaign launch
Multiple referral customers generated from message quality alone
Targeting efficiency improved through systematic ICP refinement
Quality Evolution:
Roberto's experience demonstrates the importance of patience and iteration. "The quality of the first leads was pretty bad. I had a couple of nice guys who were just willing to talk, but openly said they either had no money or were at a terrible point in their business."
However, after refining his ICP through ChatGPT analysis of positive responders, "l've had way better qualified calls. In the past six to ten days, I've booked four or five calls. Quality isa lot better."
Emotional & Operational Sustainability:
Perhaps most importantly, Valley solved the consistency problem that plagued manual outreach: "Just knowing that quality is always going to be high, consistency is always going to be there... I don't have to worry about having a bad day affecting my outreach."
Risk Mitigation Validated:
When LinkedIn announced InMail limit decreases from 800 to 100 monthly, Roberto initially considered churning. However, he recognized that "quality is going to matter more than everwith decreased limits"—validating his decision to invest in quality-focused personalization rather than volume-based tools.
Long-term Value Assessment:
When asked about fair pricing, Roberto acknowledged: "If people are paying it, you could say it's fair. Seems like you're growing pretty quickly, so I don't think you're too expensive. I would obviously be extremely happy if you said it was going to become more affordable, but maybe that would attract lower quality customers who would churn anyway."
His commitment to the platform is clear: "I would be very disappointed if Valley were to disappear tomorrow. I would just take all the money and put it into cold emailing, but I would easily expect 50% of the bookings I currently get."
meetings booked in first month
HIGHER REVENUE
reply rate achieved
MORE MEETINGS
to first positive response
BETTER TRACTION
LINARCA is an IT services and consulting firm that builds custom automation, data management, and software solutions to help growing companies streamline operations and boost efficiency.
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