How SalesForge achieved 70% reply rates and 5 meetings per week with Valley
Reply rates
70%
HIGHER REVENUE
Meetings per week
5
MORE MEETINGS
Meetings in three months
70
BETTER TRACTION
"Valley has changed the game for us. What sold me most on Valley is being able to customize and create rules which actually stick around and keep my messages and my style consistently."
Lukas
GTM Engineer
CHALLENGES
Multi-product company needed sophisticated targeting across diverse ICPs and competitors
SalesForge, an email infrastructure company with multiple product offerings, faced the complex challenge of managing outreach across completely different market segments. As
GTM Engineer Lukas explains, "My company actually does quite a lot of different products, so we have a lot of different competitors starting from the infrastructure side of things, going to the data procurement side of things. We have completely different ICPs, different competitors, different personas."
The challenge wasn't just about scale—it was about precision. With products ranging from email infrastructure to data procurement tools, each requiring distinct messaging approaches and targeting strategies, traditional Linkedin outreach methods were falling short.
Key operational challenges included:
• Multiple product lines: Each with unique value propositions and target audiences
• Diverse competitor landscapes: From infrastructure providers to data procurement platforms
• Complex ICP segmentation: Technical buyers, finance professionals, and medical device companies all requiring different approaches
• Brand voice consistency: Maintaining authentic personal branding while representing multiple product lines
For a company where email campaigns already achieved 7-8% reply rates with 30-40% positive responses, Linkedin needed to deliver exceptional results to justify the channel investment. The solution required both sophisticated targeting capabilities and the flexibility to maintain Lukas's distinctive "vibe selling" approach—a contrarian methodology that deliberately breaks conventional sales frameworks.
SOLUTIONS
Valley enables signal-based targeting with customizable messaging rules across product lines
Lukas developed a sophisticated multi-signal approach using Valley that combines website intent data, viral content engagement, and rigorous A/B testing methodology. His strategy focuses on two primary high-intent signals rather than broad demographic targeting.
Signal-Based Targeting Strategy:
High-intent website visitors: Prospects from Western countries in relevant B2B positions who have demonstrated product interest
Viral content engagement: Scraping competitor and industry influencer posts that generate hundreds of engaged prospects interested in specific product subsets
"I am never pitching blindly and my signals are based on the people general affinity to the idea," Lukas explains.
Campaign Configuration Methodology:
• Separate product voices: Distinct writing styles and product descriptions for each offering to appeal to different demographics
• A/B testing framework: Always launching two campaigns per product with different rules to optimize performance
• Research agent optimization: Selecting all five available agents for maximum information gathering, customized by product type
• Quality filtering: Deleting low-fit prospects, manually reviewing medium-fit prospects, keeping high-fit prospects
Message Approval Process: Lukas maintains a rigorous 80/20 approval ratio—80% of messages require no editing, while 20% are either regenerated due to hallucinations or scraped entirely for poor ICP fit. "I never used Valley in fully autonomous mode. I still approve all of the messages."
Channel Strategy: Connection requests significantly outperform InMails, delivering 70% reply rates compared to 38% for InMails. "Connection requests, absolutely. I never got it higher than 38% reply rate on InMails, which for me is actually a low reply rate."
RESULTS
Valley's custom outreach resonates with more prospects, boosting the number of booked calls for AEs and helping Grand Avenue go-to-market much quicker.
Over three months of implementation, Lukas has established Valley as the second-highest
performing channel in his GTM stack:
• 70% reply rates on Linkedn campaigns consistently
• 5 qualified meetings booked weekly from a single Valley seat
• 60-70 total meetings booked over three months
• Second-best contributor to his 40-50 meeting monthly quota
• Superior targeting efficiency: 1 meeting per 40-50 messages sent (4x better than typical benchmarks)
Process Efficiency Achievements: The sophisticated targeting approach has eliminated wasted outreach while maintaining high message quality. By focusing exclusively on high-intent signals and rigorous ICP filtering, Lukas achieves conversion rates that significantly exceed industry standards.
Operational Scalability: The success stems from Valley's ability to maintain message consistency across multiple product lines while accommodating Lukas's contrarian "vibe selling" approach. "What sold me most on Valley is being able to customize and create rules which actually stick around and keep my kind of messages and my style of messages consistently."
Continuous Optimization: Rather than creating static campaigns, Lukas treats Valley configuration as an iterative process: "It's work in progress. It's not like you sit and hash it out. You do it week by week, see what works, what doesn't, what you would actually edit out from your campaigns and just update it as it goes."
The results validate his hypothesis that breaking conventional sales frameworks while maintaining rigorous targeting discipline produces superior outcomes. Valley's flexibility enables this approach while providing the infrastructure to scale across multiple product lines and market segments.
Reply rates
HIGHER REVENUE
Meetings per week
MORE MEETINGS
Meetings in three months
BETTER TRACTION
Salesforge is a platform that helps businesses automate and scale their sales outreach across LinkedIn and email using unlimited sender accounts and AI-powered Sales Development Representatives (SDRs) to generate leads and book meetings.
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