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LinkedIn is one of the fastest ways to get found by buyers, candidates, and partners. But a personal profile can’t carry your company’s credibility. To grow visibility, you need to create a business page on LinkedIn.

The hard part is not clicking “Create.” It’s setting up the page so it looks real, reads clearly, and earns trust fast. Valley helps teams stay consistent, personalized, and safe as they scale.

In this guide, you’ll learn the exact steps to set up your page in minutes. You’ll also learn what to write, what to upload, and what to avoid. By the end, you’ll have a page that supports leads, hiring, and brand growth.

Getting Started With A LinkedIn Business Page

Before you can create a business page on LinkedIn, you need to meet specific requirements and understand the setup process. You'll also need to select the right page type that matches your business goals.

Requirements For Creating A LinkedIn Business Page

You must have a personal LinkedIn account before you can create a Business Page. Your account needs to be active and in good standing with LinkedIn's terms of service.

LinkedIn requires you to use your real name on your personal profile. You also need to add your job title and work experience to meet their verification standards.

Your personal profile should show your connection to the business you're creating a page for. This helps LinkedIn verify that you're authorized to represent the company.

You don't need a certain number of connections or a premium account. Any standard LinkedIn member can create a Business Page as long as they meet the basic requirements.

Setting Up An Account

Use the steps below to get started quickly and avoid common setup issues:

• Click the Work icon in the top right corner of your LinkedIn homepage. This opens the business tools menu.
  
  
  

• Select Create a Company Page from the dropdown. You’ll be taken to the page creation form.
  
  
  

• Prepare your basic company details in advance, including your company name, website URL, company size, and industry.
  
  
  

• Verify that you’re authorized to create the page on behalf of the business before completing setup.

Choosing The Right LinkedIn Page Type

LinkedIn offers different page types based on your business structure. The options include Small Business, Medium to Large Business, Showcase Page, and Educational Institution.

Small Business pages work best for companies with fewer than 200 employees. This option gives you essential features to build your brand presence.

Medium to Large Business pages suit companies with 200 or more employees. These pages include additional features for larger organizations with more complex needs.

Showcase Pages are linked to your main company page and highlight specific brands or business units. You need an existing company page before creating a showcase page.

Choose the page type that matches your current business size and structure. You can always adjust your strategy later as your company grows.

Step-By-Step Guide To Create A Business Page On LinkedIn

Setting up a LinkedIn business page takes about 10-15 minutes and requires you to have a personal LinkedIn account. You'll need to enter basic company details, upload branded images, and customize your page URL to make it easy for people to find your business.

Accessing The LinkedIn Create A Page Tool

Log in to your personal LinkedIn account first. You can't create a business page without being signed into a personal profile.

Click the Work icon in the top right corner of your LinkedIn homepage. It looks like a grid of nine small squares. A dropdown menu will appear with several options.

Select Create a Company Page from the menu. LinkedIn will show you four page types to choose from: Company, Showcase Page, Educational Institution, or Job Board.

Most businesses should select Company for a standard business page. You'll need to verify that you're authorized to create a page for your business. LinkedIn requires you to have a company email address and serve as an official representative of the business.

Entering Your Company Information

Fill out the required fields on the setup form. You'll need your exact business name as it appears on official documents. Add your company website URL in the designated field. LinkedIn uses this to verify your business and help people find your official site.

Make sure you enter the full URL, including "https://". Select your industry from the dropdown menu. Choose the option that best matches your primary business activity. This helps LinkedIn show your page to the right audience.

Pick your company size range. Options include ranges like 1-10 employees, 11-50 employees, and so on up to 10,000+ employees.

Add your company type, such as Public Company, Partnership, Sole Proprietorship, or others. Enter your business tagline, which is a brief description of what your company does in 120 characters or fewer.

Customizing Your LinkedIn Page URL

LinkedIn automatically generates a URL for your page based on your company name. This default URL often includes random numbers or extra characters that make it hard to remember and share.

Click on Edit public URL in your page settings. You'll find this option in the right sidebar of your company page after initial setup. Create a custom URL that matches your business name exactly. Use your brand name without spaces, special characters, or numbers if possible.

For example, "linkedin.com/company/yourbusinessname" works better than "linkedin.com/company/yourbusinessname123". Your custom URL must be between 3 and 100 characters.  LinkedIn will tell you immediately if your chosen URL is available or already taken by another page.

Uploading A High-Quality Logo And Cover Image

Your logo appears next to all your posts and on your company page. Upload a square image that's at least 300 x 300 pixels for best quality.

PNG files work best because they support transparent backgrounds. Keep your logo simple and recognizable.

It will display at small sizes in LinkedIn feeds, so avoid detailed designs with tiny text that become hard to read when shrunk down. Your cover image sits at the top of your company page and measures 1128 x 191 pixels.

This banner space gives you room to showcase your brand, products, or team. Use high-resolution images that look sharp on both desktop and mobile devices.

Include your brand colors in the cover image to maintain visual consistency. Avoid placing important text near the edges since different screen sizes may crop it differently. Your logo will overlap the left side of the cover image, so keep that area free of important visual elements.

Optimizing Your LinkedIn Business Page Profile

Your profile serves as the foundation for how potential customers and partners view your company on LinkedIn. Strong descriptions, accurate contact information, and clear product showcases help visitors understand what you offer and how to reach you.

Writing A Compelling Company Description

Your company description needs to clearly explain what your business does and why it matters. Write in plain language that anyone can understand, not just industry insiders.

Start with a strong opening sentence that states your core business purpose. Follow this with 2-3 sentences about what makes your company different from competitors.

Include specific details about who you serve and what problems you solve. Keep your description between 150 and 200 words.

This length gives you enough space to cover key points without losing the reader's attention. Focus on benefits rather than just listing features or services. Add relevant keywords that your target audience might search for. These help your page show up in LinkedIn searches.

But don't stuff keywords unnaturally; write for humans first. End with a clear statement about what action you want visitors to take. This could be visiting your website, contacting your team, or following your page for updates.

Adding Your Business Location And Contact Details

Complete location information helps local customers find you and builds trust with all visitors. Add your physical address if you have an office or storefront that customers can visit.

Include these contact details:

• Website URL - Your main business website

• Phone number - A direct line customers can call

• Industry - Select the category that best fits your business

• Company size - Choose the employee range that matches your team

Update your business hours if customers visit your location. This prevents confusion about when you're available. Add multiple locations if you operate in different cities or regions.

Showcasing Your Products And Services

The Products and Services section lets you highlight specific offerings with dedicated pages. Each product page can include images, descriptions, and calls to action.

Create separate listings for your main products or service categories. Use clear, descriptive names that customers will recognize.

Add high-quality images that show what you offer. Write a brief description for each product or service that covers:

• What it is and who it's for

• Key features or benefits

• Pricing information (if appropriate)

• How customers can purchase or learn more

Link each product page to relevant landing pages on your website. This makes it easy for interested visitors to take the next step. Update your product listings regularly to reflect new offerings or changes.

Building Engagement And Growing Followers

Getting people to follow your page is just the start. Your real goal is to create content that keeps people interested and encourages them to interact with your posts regularly.

Sharing High-Quality Content

Your content needs to provide real value to your audience. Post industry insights, company updates, and helpful tips that solve problems your followers face.

Mix different formats like articles, images, videos, and polls to keep your feed interesting. Consistency matters more than posting frequency.

Choose a schedule you can maintain, whether that's three times per week or once per day. Your followers should know when to expect new content from you. Focus on topics your target audience cares about. Share case studies that show your expertise.

Highlight customer success stories. Offer practical advice people can use right away. Keep your posts clear and easy to scan. Use bullet points or numbered lists when appropriate. Add relevant images or videos to grab attention as people scroll through their feeds.

Encouraging Employee Participation

Your employees are your best advocates on LinkedIn. Ask them to follow your company page and share posts with their networks. When employees share your content, it reaches a much wider audience than your page alone can access. Make it easy for employees to participate.

Give them ready-to-share content and suggested captions. Create a simple system where team members can quickly reshare company posts. 

Encourage employees to tag your company page in their own posts when relevant. When they talk about work projects or achievements, these mentions expose your page to new potential followers.

Recognize and thank employees who actively promote your page. Their personal networks trust their recommendations more than direct company advertising.

Utilizing Hashtags And Keywords

Hashtags help people discover your content when they search for specific topics. Use 3-5 relevant hashtags per post.

Mix popular industry hashtags with more specific ones related to your post content. Research which hashtags your target audience follows. Look at what competitors and industry leaders use. Create a list of 10-15 hashtags you can rotate through your posts.

Add keywords naturally throughout your posts and page description. Think about the terms potential followers would search for when looking for businesses like yours. Include your industry, location, and specialty areas in your company description.

Measuring Success And Maintaining Your Page

A LinkedIn business page requires ongoing attention to deliver results. You need to track how your page performs and keep your content fresh to stay relevant.

Tracking Analytics And Insights

LinkedIn provides built-in analytics tools to help you understand your page's performance. You can access these metrics by clicking on the "Analytics" tab at the top of your company page.

The platform tracks several important metrics. These include impressions (how many times people see your content), engagement rate (likes, comments, and shares), and follower growth.

You should also monitor visitor demographics to see who's viewing your page.

Key metrics to watch:

• Reach - Number of unique people who saw your posts

• Engagement rate - Percentage of people who interacted with content

• Follower growth - New followers gained over time

• Visitor demographics - Job titles, locations, and industries of your audience

Check your analytics at least once a week. This helps you identify which posts perform best and at what times your audience is most active.

Updating Your Page Regularly

Your LinkedIn page needs consistent updates to stay active in your followers' feeds. Post at least 2-3 times per week to maintain visibility.

Update your company information whenever changes occur. This includes your logo, tagline, website links, and contact details.

Outdated information makes your business look inactive or unprofessional. Respond to comments on your posts within 24 hours.

This builds relationships with your audience and encourages more engagement. Share company news, industry insights, job openings, and helpful content that your target audience cares about.

Review your page's "Overview" section monthly. Add new services, update employee count, and refresh your company description to reflect current offerings.

Build A LinkedIn Business Page That Actually Works

Creating a page is easy. Making it credible is where most teams struggle. If your page looks incomplete or inactive, people won’t follow or trust it. That’s why details, consistency, and upkeep matter from day one.

When you create a business page on LinkedIn, focus on clarity first. Clear descriptions, clean visuals, and regular updates build confidence. Valley supports teams that want structure without added complexity.

If your page should support leads, hiring, or brand trust, don’t rush it. Set it up right, review it often, and stay active. That’s how a LinkedIn Business Page turns into a real growth asset.

Frequently Asked Questions

What Do I Need Before I Create A Business Page On LinkedIn?

You need an active personal LinkedIn profile that uses your real name and includes current work experience. LinkedIn uses this to confirm you’re authorized to represent the business. You do not need a premium account or a minimum number of connections to get started.

How Long Does It Take To Create A LinkedIn Business Page?

Most people can create a business page on LinkedIn in about 10 to 15 minutes. Having your logo, website URL, and company details ready speeds things up. The real work happens after launch, when you optimize the page and start posting consistently.

Can I Create A Business Page On LinkedIn From My Phone?

Yes, you can create a business page using the LinkedIn mobile app. The steps are similar to desktop, but the screen is more compact. For uploading images and editing descriptions, a desktop is usually easier.

Why Isn’t My LinkedIn Business Page Showing Up In Search?

New pages can take time to appear in search results. Missing details, weak descriptions, or no activity can also limit visibility. Completing every section and posting regularly helps LinkedIn understand who your page is for.

Is A LinkedIn Business Page Free?

Yes, creating and maintaining a LinkedIn Business Page is free. You can post updates, engage with followers, and view basic analytics without paying. Paid options are only required if you choose to run ads or promote posts.

How Often Should I Post On My LinkedIn Business Page?

Posting two to three times per week is enough to stay visible without overwhelming your audience. Consistency matters more than volume. Focus on helpful, relevant content instead of posting just to fill the feed.

Can Multiple People Manage One LinkedIn Business Page?

Yes, you can assign multiple admins with different permission levels. This is helpful for marketing teams or growing companies. Admins can post content, respond to comments, and update page information.