How To Get More Followers On LinkedIn: A Practical Guide

Trying to figure out how to get more followers on LinkedIn can feel frustrating when you post and barely anyone sees it.

Valley helps you stay consistent with safe, personalized outreach, so your content gets in front of the right people.

In this guide, you’ll learn the profile fixes and content habits that boost reach, spark comments, and grow real followers.

Optimizing Your LinkedIn Profile

Your profile is basically your digital handshake on LinkedIn. When you optimize it, you show people what you’re about and why they should follow you.

Choosing A Professional Profile Photo

Your profile photo pops up everywhere: comments, posts, search results. Use a clear headshot where your face fills about 60% of the frame.

Good lighting helps, and keep the background simple. Wear what you’d wear to work or an interview.

Smile and look at the camera so you seem approachable. Skip group photos, vacation pics, or anything with heavy filters.

Profiles with photos get 21 times more views than those without. Your photo should be recent and actually look like you, no surprises if you meet someone in person.

Crafting An Engaging Headline

Your headline sits right under your name and follows you all over LinkedIn. Instead of just your job title, highlight the value you bring or the problems you solve.

A strong headline like “Helping small businesses grow through digital marketing” works better than “Marketing Manager.” You have 220 characters; use them wisely.

Drop in some keywords your ideal audience might search for. Think about what people type when looking for your skills. This helps you show up in more searches, plain and simple.

Writing A Compelling Summary

Your summary is your chance to tell your story, your way. Start with a line that grabs attention. Explain what you do, who you help, and what makes you different. Keep paragraphs short; nobody wants to read a wall of text.

Use bullet points for big achievements or standout services. Write in first person (“I help...”) for a personal touch. Wrap up with a call to action: invite folks to connect, check your website, or send you a message. Keep it to 3-5 short paragraphs so people actually read it.

Showcasing Your Experience And Skills

Fill out your work experience with actual results, not just duties. Numbers help: “Increased sales by 35%” says more than “handled sales.”

List skills that match your expertise and goals. You can add up to 50, but focus on your top 10-15.

Ask colleagues or clients to endorse your main skills. Recommendations from people you’ve worked with add trust.

Include media samples, presentations, or projects to show your work. Use bullet points for each role so it’s easy to scan.

Building A Consistent Content Strategy

A good content strategy on LinkedIn means posting original content regularly, joining in on current conversations, and mixing in images and videos.

Creating And Sharing Original Posts

Original posts are the backbone of your LinkedIn presence. Share your experiences, lessons learned, or even things that didn’t go as planned.

Aim for 2-3 posts per week to stay in people’s feeds. Pick days and times that fit your schedule and stick with them.

Focus each post on one main idea. Break down tricky topics into simple points. Use short paragraphs and bullet points for easy reading.

Types of original content that work:

• Personal stories from your career

• Quick, actionable tips

• Your take on industry news

• Behind-the-scenes peeks at your work

• Lessons from mistakes

Write like you’re chatting with someone, not giving a lecture. Ask questions at the end to spark comments. If people comment, try to reply within the first hour.

Engaging With Trending Topics

LinkedIn shows trending topics in your feed. Jump in with thoughtful comments to get noticed by people outside your circle.

Add something new to the conversation, don’t just agree. Share a different view, add some data, or connect the topic to your own experience.

Use 3-5 relevant hashtags so new people can find your posts. Watch what leaders in your field talk about and see which topics get the most buzz.

Timing matters. Get into conversations early when a topic is just starting to trend. Your comments are more likely to be seen then.

Incorporating Visual Content

Posts with images get twice the engagement of plain text. Drop in a photo, graphic, or screenshot with every post.

Make simple graphics with an easy design tool. Use big, readable text and stick to 2-3 colors that match your vibe.

Types of visuals to try:

• Infographics: Break down info into easy steps

• Photos: Share shots from events or your workspace

• Carousel posts: Multi-slide tips or stories

• Videos: Quick clips with advice (30-90 seconds is plenty)

• Screenshots: Show your work or something interesting

Videos get the most engagement. You don’t need fancy gear; just use your phone, look at the camera, and talk like you would to a friend. Keep text on images short and clear. People scroll fast, so your visual should get the idea across in a few seconds.

Growing Your Network Effectively

Making real connections on LinkedIn takes more than just hitting “Connect.” A personal approach, joining the right groups, and following the right people all help you build a network that actually matters.

Personalizing Connection Requests

Generic connection requests usually get ignored. When you send a personalized message, people are much more likely to accept.

Mention where you found them or what you share in common. Reference a recent post, a mutual connection, or a shared interest.

A good request might say: “Hi Sarah, I saw your post about content marketing and really liked your take on video content. I work in digital marketing too and would love to connect.” It shows you actually paid attention. Don’t ask for favors right away. Focus on starting a conversation, not pitching something.

Engaging With Alumni And Industry Groups

LinkedIn groups are full of people who already share your interests or background. Alumni groups connect you with folks from your school, while industry groups bring together professionals in your field.

Join groups where your ideal audience hangs out. Look for ones with real discussions, not just spam.

Jump into conversations with thoughtful comments. Share helpful resources when it makes sense. Ask questions that get people talking. You don’t need to join a ton of groups. Focus on a handful where you can actually contribute.

Following Influencers And Companies

Following the right accounts fills your feed with good content and makes you more visible. When you comment on posts from influencers or companies, their followers might notice you and check out your profile.

Pick influencers who post regularly about things that matter to your field. Follow companies you admire or want to work with.

Leave genuine comments that add to the conversation. Your thoughtful responses can attract views from others in the same space.

Encouraging Engagement And Interaction

Building a loyal LinkedIn following means showing up and joining in. When you engage with others consistently, LinkedIn’s algorithm notices and puts your profile in front of more people.

Responding To Comments And Messages

Reply to every comment on your posts, ideally within the first hour. This quick response time tells LinkedIn your content gets conversations going, so it shows it to more folks.

Make your replies specific to what the commenter said. “Thanks” is fine, but a follow-up question or new insight keeps things going.

Answer direct messages quickly, even if it’s just to say you’ll get back to them. When someone reaches out, they’re interested. Don’t leave them hanging.

Set aside 15-20 minutes daily to check and respond to notifications. It keeps your inbox manageable and shows you’re active.

Liking And Sharing Relevant Content

Spend a bit of time each day engaging with posts from people in your field. Like posts that actually add value, and leave meaningful comments instead of just agreeing.

When you share someone else’s content, add your own take. Don’t just hit share, write a couple sentences about why it matters or how it connects to your experience.

Quality beats quantity. Five thoughtful comments do more for you than fifty generic ones. LinkedIn pays attention to real engagement.

Try making it a habit: scroll your feed for 10-15 minutes and genuinely interact with 5-10 posts. You’ll stay visible and attract new followers.

Participating In LinkedIn Polls

Create polls about topics your audience cares about. Polls get high engagement since they’re easy to answer and show up big in feeds.

Vote on other people’s polls too. When you do, your profile picture pops up for everyone who sees the poll.

Comment on poll results to share your thoughts. Not many people do this, so your comment stands out. Use polls to ask what your audience wants to see from you. It’s a direct line to their interests and shows you’re listening.

Utilizing LinkedIn Features For Greater Reach

LinkedIn has built-in tools that can seriously boost your visibility and help you connect with more professionals. Using hashtags well and publishing long-form articles are two ways to get your content in front of more people.

Leveraging LinkedIn Hashtags

Hashtags help your posts reach people outside your immediate network. When you add relevant hashtags to your content, it pops up in searches and feeds for those topics.

Stick with 3-5 hashtags per post for the best shot at engagement. If you pile on too many, it just looks spammy, and people tune out.

Mix things up, use a couple of popular hashtags like #Marketing or #Leadership, and then toss in some niche ones like #B2BSales or #DataScience. Those specific tags help you reach your target audience. You can even follow hashtags in your industry to see what others are using.

If you post a lot about a certain topic, consider making a branded hashtag. It makes your stuff easier to find and gives your followers a way to track everything on that subject.

Publishing On LinkedIn Articles

LinkedIn Articles let you write longer pieces directly on the platform. These show up on your profile and can turn up in search results both on LinkedIn and Google.

Articles are great for detailed guides, case studies, or deep-dive thought leadership content. They help you build credibility and give people a reason to follow you.

Aim for articles between 1,000 and 2,000 words. Use clear headings, keep paragraphs short, and sprinkle in images so your content doesn't feel like a wall of text. At the end, add a call-to-action, maybe ask folks to follow you or share their thoughts in the comments.

When you publish an article, promote it with a post. That initial boost helps drive traffic and engagement, which in turn gets your article in front of more people.

Turn Low Views Into Steady LinkedIn Follower Growth

If you’ve been posting and hearing crickets, you’re not alone. A stronger profile, better hooks, and real engagement change that.

The fastest wins come from consistency and relevance. Valley helps you personalize outreach safely, so you reach people who actually care.

Pick one change today: improve your headline, post twice this week, or leave five thoughtful comments daily. Book a demo and start now!

Frequently Asked Questions

How Long Does It Take To Get More Followers On LinkedIn?

Growth usually starts within a few weeks if you post consistently and engage daily. Most people see meaningful results after 30 to 60 days.

How Often Should I Post To Grow My LinkedIn Following?

Posting two to three times per week works well for most professionals. Consistency matters more than posting every day.

What Type Of Content Attracts The Most LinkedIn Followers?

Practical tips, personal lessons, and clear opinions perform best. Content that solves real problems gets shared and saves attention.

Does Commenting On Other Posts Really Help Grow Followers?

Yes. Thoughtful comments put your profile in front of new audiences. Many followers come from comments, not your own posts.

Should I Focus On Connections Or Followers?

Focus on followers if visibility is your goal. Public posts reach followers, even if you are not directly connected.

Can A Strong Profile Really Increase Followers?

Absolutely. A clear headline and summary help people quickly decide if your content is worth following.

Are Hashtags Important For LinkedIn Growth?

Hashtags help new people discover your posts. Using three to five relevant hashtags is usually enough.

Is Paid Promotion Necessary To Grow On LinkedIn?

No. Organic growth works well with strong content and engagement. Paid tools help speed things up, but are not required.

What Is The Biggest Mistake People Make On LinkedIn?

Posting without engaging. Growth happens faster when you comment, reply, and participate in conversations daily.