How Gallea AI generated $600K in pipeline with Valley in just 3 weeks
Higher Revenue
$600K+
HIGHER REVENUE
More meetings
14
MORE MEETINGS
Better Traction
400x
BETTER TRACTION
"I would say to book me 14 meetings with qualified prospects in that traditional method could take me three months, two to three months amongst all the other things that I'm balancing. So you're thinking of shrinking it down from 90 days down to 20, which is absolutely wild."
Brandon Kay, Sales Leader
Sales Leader
CHALLENGES
Sales leader needed to book high-priority meetings while managing a full leadership workload
Brandon Kay faces a challenge familiar to every VP of Sales and Director of Sales in fast-growing companies.
At Gallea AI, he's responsible for closing deals with marketing leaders at companies generating $3-100 million in revenue - deals worth $36,000-$50,000 annually. But as a sales leader, prospecting isn't his only job.
"In the morning, I'm optimizing the tech stack. Then I have meetings with the co-founders. And then I have to hire an account executive," Brandon explains. "What other time does a sales leader have to book meetings with high quality prospects that their BDRs and their AEs cannot do?"
The company had been "struggling on the phone, calling into marketing leaders, typical synchronous work, group calls, hard to get in touch with over the phone." Phone-based outreach to marketing executives - VPs of Growth, Chief Marketing Officers, and Demand Generation leaders - wasn't producing the volume or quality of meetings they needed.
Brandon knew LinkedIn was the answer, but manual LinkedIn outreach presented its own problems. As a sales leader juggling multiple responsibilities, he simply didn't have bandwidth for the research and personalization required to do LinkedIn well. "I'm a sales leader. I do not have the time to manually do these things. I'm running demos and doing my own prospecting."
He tried other LinkedIn automation tools first. "I use a tool called FlowChat, which got my account shadow banned within 45 minutes of me using their tool. I got it back. Thank God."
What Brandon needed was LinkedIn prospecting that could run on autopilot while maintaining the quality and personalization that would resonate with sophisticated marketing executives. He needed warm outbound that felt personal, not automated spam.
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I'm a sales leader. I truly can't waste time with tire kickers.
SOLUTIONS
Valley enables automated personalized outreach that runs 24/7 while Brandon focuses on leadership
After the LinkedIn ban scare with his previous tool, Brandon connected with Valley's Alex Berman. "I was like, yo, have you guys ever had an account get taken down? He's like, not once. I was like, perfect."
Brandon approached Valley setup with the methodical precision of an experienced sales leader. "I joined on the call, and she was like, I did it before, because I'm a control freak. And she was like, this is the best pre-call onboarding I've ever seen."
Campaign Strategy and Setup
Brandon configured Valley to target marketing leaders using a combination of profile viewer campaigns and post-engager campaigns. His approach focused on quality over quantity - reaching 50-70 prospects daily rather than mass volume. The key was Valley's ability to perform competitive analysis research automatically, pulling actual LinkedIn posts and company information to craft personalized messages.
The Magic Messaging Formula
Brandon discovered the power of casual, conversational messaging that breaks through executive noise. "Every sales person knows there's certain messaging that applies to your product that by far raises the most eyebrows, those magic sentences that just resonate with your buyers," he shares.
His winning approach: "I say, yo, Zayd, we're just running some test prompts on ChatGPT. Notice competitor A and B are popping ahead of Valley when I search for X service. I'm not sure if this is something that you're seeing or you care about."
The competitive comparison angle proved devastatingly effective because Valley could automatically research each prospect's competitive landscape and surface accurate, relevant comparisons.
Tone and Personalization Philosophy
Brandon's success came from embracing casual, text-message-style communication regardless of the executive level. "I've done A-B tests across a variety of agencies, a variety of clients, on things like letter capitalization, punctuation, casual tone versus formal tone. And I've found, regardless of if I'm talking to the managing director of Amazon, or a mom and pop restaurant owner, same shit."
His messaging rules: "No M dashes, no commas, only dot, dot, dots, no capital letters at the start of sentences." These unconventional formatting choices made his messages stand out in crowded executive inboxes.
Automation Workflow
Brandon runs Valley on full autopilot for both first messages and follow-ups, but switches to manual the moment prospects respond. "I'm running autopilot follow-ups and first message, but the second that they respond, I'm in there within minutes. I'm blowing their mind, knocking their socks off with my wit, and I'm booking a meeting every time."
This hybrid approach lets Valley handle the research and initial outreach while preserving Brandon's ability to showcase his sales skills during the crucial response phase.
Hero Stats
pipeline generated in 3 weeks: $600K+
qualified meetings booked: 14
ROI vs. traditional channels: 400x
In just three weeks of using Valley - while pausing campaigns periodically to focus on hiring - Brandon generated results that would typically take 2-3 months of manual prospecting.
Volume and Quality Metrics
Brandon achieved 33 positive replies and 14 qualified meetings in three weeks, representing a 35-40% positive reply rate across all messages. More importantly, these weren't just any meetings - they were with genuine prospects in-market to buy Gallea AI's services.
"I disqualify the shit out of stuff. I do not waste time with tire kickers," Brandon notes. "I'm about to close like three of these, 50K a year, super, super qualified."
Financial Impact
The $600,000 in pipeline generated represents a dramatic improvement over traditional channels. Gallea AI had established $500 per qualified meeting as their benchmark for good performance across fractional sellers and paid ads. With Valley, Brandon achieved $35.70 per qualified meeting - more than 14x better than their baseline.
"Our return on ad spend is 10 times more efficient than all of our other channels," Brandon explains. "Right now, $500 has got me $14 meetings. The ones that are in the market to buy."
Prospect Reactions
The quality of Valley's AI-generated messages consistently surprises prospects. Brandon recalls one particularly telling interaction: "I was reaching out to people in San Francisco and some guy in massive real estate. He was like, I don't need what you're selling, but if this message was written with AI, I need to buy what's writing it."
Operational Efficiency
Valley solved Brandon's core challenge as a sales leader: generating high-quality meetings without consuming his limited prospecting bandwidth. "Valley allows you to insert a block of hunting time without actually investing minutes and seconds into it."
The time savings were dramatic. Brandon estimates that generating 14 qualified meetings through traditional manual methods "could take me three months, two to three months amongst all the other things that I'm balancing. So you're thinking of shrinking it down from 90 days down to 20, which is absolutely wild."
Future Expansion
Brandon's success with Valley has created expansion opportunities both within Gallea AI and beyond. He's already setting up Valley accounts for consulting clients and exploring partnership opportunities with Valley for implementation services.
RESULTS
Gallea AI achieved 400x ROI while dramatically improving meeting quality
Higher Revenue
HIGHER REVENUE
More meetings
MORE MEETINGS
Better Traction
BETTER TRACTION
Gallea AI is an AI-powered SEO services company that helps marketing leaders at companies between $3M–$100M in revenue compete against larger competitors in search rankings and organic visibility.
Try Valley
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Which channels does Valley support?
Valley supports LinkedIn outreach, including connection requests and InMails. Valley users safely send 1000-1200 messages per seat every month.
How safe is it and does Valley risk my LinkedIn account?
Do I have to commit to an Annual Plan like other AI SDRs?
How does Valley personalize messages?
VALLEY MAGIC
