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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: a badge scan is warm for about a week. This play takes the attendee CSV, names and companies are enough, resolves each person's LinkedIn profile, opens with where you crossed paths, and runs three touches then stops, with no zombie sequences left running. One run per event, LinkedIn only.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Trade show follow up fails on speed and on tone. The scans sit in a spreadsheet for a fortnight, then everyone gets the same email. The play fixes both: the CSV goes in the day after the show, and the copy opens with where you crossed paths, which is the one thing a cold email cannot say.
It needs almost nothing. Names and companies are enough, in the play's words; Valley resolves the LinkedIn profiles, so a scanner export with no emails still works.
How the play runs
The flow, as the product shows it: Attendee CSV › 3-step sequence › LinkedIn.
Upload the CSV. Names and companies are enough. Valley resolves LinkedIn profiles.
Reference the event. Copy opens with where you crossed paths.
Three touches. Then it stops. No zombie sequences.
Before you launch
Upload a CSV with LinkedIn profile URLs for the people you want to reach.
Setting | Value |
|---|---|
Audience | Your CSV |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
The copy opens with where you crossed paths: the event, the booth, the session. Three touches follow, then it stops, in the play's words, no zombie sequences. A follow-up that is still sending in month three is the thing attendees remember for the wrong reason.
The three touches are editable copy. The event reference is the part to keep.
When this is the wrong play
The event has not happened yet. Mine a conference before you get there works from the event's posts.
You want researched messages, not a template. Upload the same CSV to the researched-messages play; the event reference is lost, the research is gained.
The list is leads you did not meet. An exhibitor list is not an attendee list; the opener would be untrue. Use a signal play instead.
Segment the list before uploading if the event had tiers. A visitor who spent ten minutes at the booth and one who scanned a badge for a tote bag need the same event reference and a different second touch, and two small uploads with their own copy outperform one large one. Names and companies are still all each file needs.
Related plays
Mine a conference before you get there: Engagers of the event and speaker posts, messaged before the booth even opens.
Upload a list + send hyper-relevant messages: Your list, Valley’s brain. Every row needs a LinkedIn profile URL.
Upload a list + send templated messages: A proven three-step connect sequence that asks for the meeting.
Open the play itself: Conference follow-up on the Valley playbook library, or browse all 58 plays.
Related: Viral LinkedIn Post · LinkedIn Post Scraper · Followers on LinkedIn · Valley pricing
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How soon should I follow up after a trade show? Within the week. The play is built to take the attendee CSV the day after and open with where you met.
What does the CSV need? Names and companies are enough. Valley resolves the LinkedIn profiles.
How many messages are sent? Three touches, then it stops.
What does the first message say? It opens with where you crossed paths at the event.
Is it one-time? Yes, one run per event.
What should a trade show follow-up message say? Open with where the two of you crossed paths, the booth, the talk or the session, then one line on why it matters to them and a simple next step. Keep it to three touches and stop, because a sequence that keeps running long after the event reads as automation. More follow-up wording is in follow-up email templates and LinkedIn message templates.
