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Saniya Sood
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Published November 11, 2026 · Updated November 11, 2026
The short answer: most lead generation agencies run three jobs per client: a list (Clay or Apollo), a LinkedIn sender (Valley, HeyReach or Expandi) and an email sender (Smartlead, Instantly or lemlist). Pick the LinkedIn tool by how it separates clients, the email tool by cost per client workspace, and the list tool by credit cost. Valley is the pick when each client's outreach should start from buying signals and sound like that client.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
Key takeaways
Per-client separation on LinkedIn: Valley gives every client its own workspace, ICP, offer, writing style and inbox; HeyReach and Expandi sell agency plans built around many sender accounts.
Cheapest LinkedIn seat at scale: HeyReach's Agency plan is $999 a month for 25 senders, about $40 a sender, but its FAQ says you bring your own proxies.
White-label: HeyReach's Agency plan includes one branding, Expandi's Agency plan includes white-label, Smartlead sells it at $29 a month per client workspace. Valley's own site says full white-label is limited.
Email at volume: Smartlead and Instantly both include unlimited email accounts; Smartlead adds client workspaces from its $94 Pro plan.
Lists: Clay and Apollo both meter data in credits; budget credits per client, not per agency.
Disclosure: Valley makes one of the tools in this list. It is ranked by the job it does, next to tools that do other jobs better, and every competitor price below is the vendor's own.
How these tools were compared
Each vendor's own pricing page was read on November 11, 2026, and only what it prints is recorded: plan names, prices, what each plan includes, and anything it says about agencies, client workspaces or white-label. Where a page showed two different figures for the same plan, the entry says so. None of the tools was bought for this comparison, so no figure here is a test result.
Tool | Best job for an agency | What it offers agencies | Published price (checked November 11, 2026) |
|---|---|---|---|
1. Valley | LinkedIn and email outreach from buying signals, in each client's voice | A workspace per client with its own ICP, offer, voice and inbox | Priced per seat (current prices at joinvalley.co/pricing); Plus adds 1,000 emails a month |
2. HeyReach | LinkedIn sending across many sender accounts | Agency plan with white-label (one branding included) | Growth $79 per sender a month; Agency $999 a month for 25 senders |
3. Expandi | Cloud LinkedIn campaigns with email follow-ups | Agency plan for 10+ seats with white-label and client reports | Business $99 a month ($79 billed annually); Agency on request |
4. Smartlead | Cold email at agency volume | Client workspaces from Pro; white-label $29 a month per client workspace | Base $39, Pro $94, Unlimited Prime $379 a month |
5. Instantly | Cold email with unlimited sending accounts | An agency bundle on its pricing page | Growth $47 a month; agency bundle $555 a month |
6. lemlist | Email plus LinkedIn steps in one sequence | No agency or white-label features on its pricing page | Email $69 a month; Multichannel $109 a month |
7. Clay | Building and enriching each client's list | Unlimited users per workspace | Free plan; Launch shown at $167 a month |
8. Apollo | Contact data and email sequences in one place | Seats pooled on one plan per account | Free plan; paid prices not shown on its pricing page |
What a lead generation agency actually needs per client
A list that fits the client's buyer: a database search, an enrichment table, or people already showing a signal such as engaging with a LinkedIn post (see buying signals, ranked).
A LinkedIn sender per client account, running inside each account's limits so one restriction never spreads to the next client (the rules are in how to manage multiple client LinkedIn accounts safely).
An email sender with separate domains and mailboxes per client.
One inbox per client, so a reply for one brand is never answered in another brand's voice.
Give your sales team
an unfair advantage.
The eight are grouped by job: three LinkedIn senders, two email senders, one tool that does both, and two list builders. Each entry follows the same pattern: what it does for an agency, what it charges, what to watch for, and when to choose it.
1. Valley: client outreach that starts from buying signals
Valley runs each client in its own workspace: the client's offer, ideal customer, writing style, lists and unified inbox stay separate. It builds each client's audience from buying signals (people engaging with posts, following a page, viewing a profile or visiting a website), a play, or the client's own list; qualifies every prospect against that client's ICP; researches each person; and drafts the message in the client's voice. You review and approve before anything sends, and a reply stops the sequence so your team takes over. LinkedIn and email run in the same sequence.
Pricing: priced per seat (current prices at joinvalley.co/pricing). Starter covers LinkedIn, with email sending as an add-on; Plus, through a demo, adds 1,000 emails a month if needed. There is a 7-day trial, payment method required.
Proof: zero suspensions across 1,000+ accounts, and 15-45% reply rates vs about 2% from cold outreach. Gallea AI, an AI search agency, booked 15 meetings in 14 days; Butteredtoast, a marketing agency, generated $1M+ in pipeline.
Watch for: pricing is per seat, so every client account you run adds a seat. Finding new prospects and verifying emails use credits. Valley's own site says full white-label is limited: prospects see the client's account and voice, not a rebranded Valley.
Choose it when your clients sell B2B, their buyers are on LinkedIn, and the retainer depends on replies rather than send counts. More on running it for clients: Valley for agencies.
2. HeyReach: many LinkedIn senders on one agency plan
HeyReach prices LinkedIn sending per sender account. Growth is $79 per sender a month for 1 to 9 senders and $59 from 10. The Agency plan is $999 a month for 25 senders or $1,399 for 50, with white-label (one branding included), 1,000 enrichment credits and done-for-you onboarding. Unlimited is $2,999 a month, capped at 300 senders. Every plan lists a unified inbox and multichannel outreach through its Instantly and Smartlead integrations.
Watch for: the Agency plan FAQ says you bring your own proxies. When checked, the Growth totals on the page did not match its per-sender rates, so confirm the quote before buying. A full review is in HeyReach review (2026).
Choose it when you run 25 or more sender accounts and want the lowest cost per sender.
3. Expandi: cloud LinkedIn campaigns with an agency tier
Expandi Business is $99 a month, or $79 billed annually. It runs in the cloud with a dedicated country-based IP address, profile auto warm-up and adjustable daily limits, and its sequences can mix connection requests, messages and email follow-ups. The Agency plan, for 10+ seats, adds roles and permissions, centralized campaign management, client reports and use under your own brand (white-label); its price is on request.
Watch for: the agency price is not published, and the page says the more accounts you take, the more you save. See Expandi review (2026).
Choose it when you want white-label client reporting on LinkedIn and can negotiate a seat price.
4. Smartlead: cold email with client workspaces
Smartlead includes unlimited email accounts on every plan. Base is $39 a month (6,000 sends), Pro $94 (90,000 sends), Unlimited Smart $174 and Unlimited Prime $379 (500,000 sends); annual billing saves 17%. Client workspaces start on Pro, white-label is an add-on at $29 a month per client workspace, and Unlimited Prime includes 3 client workspaces.
Watch for: the plan comparison table on the page lists $59 for every plan, which conflicts with the plan cards; this entry uses the plan cards. More in Smartlead pricing explained.
Choose it when email is the main channel and you want each client's campaigns in its own workspace.
5. Instantly: cold email with unlimited sending accounts
Instantly Growth is $47 a month for 5,000 emails and 1,000 uploaded contacts, with unlimited email accounts. Its pricing page also lists an agency bundle at $555 a month ($500 on the yearly option) with 500,000 emails and 100,000 uploaded contacts.
Watch for: when checked, the page showed two different monthly prices for the Hypergrowth plan, and it does not mention white-label.
Choose it when you need high email volume across many inboxes at a low entry price.
6. lemlist: email and LinkedIn steps in one sequence
lemlist Email is $69 a month ($55 billed yearly) with unlimited users and email senders. Multichannel is $109 a month ($87 yearly) and adds LinkedIn automation, 5 senders per user, SMS and a call dialer. Lead data enrichment is an add-on from $20 a month.
Watch for: its pricing page does not mention agencies, client workspaces or white-label.
Choose it when one seat should run both channels for a small number of clients.
7. Clay: building each client's list
Clay has a free plan, and its Launch plan is shown at $167 a month and Growth at $446, metered in actions and data credits, with unlimited tables and users per workspace.
Watch for: when checked, the FAQ on the same page gave different starting prices ($185 and $495), so read the current page before quoting a client. Credit maths is in Clay pricing and credits, explained.
Choose it when each client needs a custom, enriched list built from several data sources.
8. Apollo: contact data and sequences in one tool
Apollo sells Free, Basic, Professional and Custom plans. Its pricing page, read November 11, 2026, did not show paid prices; it says credits are pooled across the team, do not roll over, and every seat on an account must be on the same plan.
Watch for: annual billing commits you to 12 months.
Choose it when you want a contact database and basic email sequences in one login.
Give your sales team
an unfair advantage.
Decide how clients are separated. One workspace per client (ICP, voice, lists, inbox) prevents the most expensive agency mistake: one client's message in another client's voice.
Price per client, not per agency. Add the LinkedIn seat, the email plan or workspace, and the list credits for one client, then multiply.
Ask who supplies the infrastructure. HeyReach's Agency plan asks you to bring proxies; Expandi assigns a dedicated IP; Valley runs in the cloud.
Check white-label before you promise it. Three tools here sell it; Valley's site says full white-label is limited.
Keep each client account inside LinkedIn's limits. Roughly 100 invitations a week per account (see the LinkedIn connection request limit) and the safe zones in the safest LinkedIn automation tools.
Agency tool or agency team?
If nobody on the client side can own outbound, some clients will be better served by a done-for-you agency than by a tool you operate for them; compare GTM engineering agencies before quoting a managed service. If you are the agency, the tools above are the stack.
► Book a demo: see how Valley would run two of your client accounts side by side
FAQ
What tools do lead generation agencies use? Most run three per client: a list builder (Clay or Apollo), a LinkedIn sender (Valley, HeyReach or Expandi) and an email sender (Smartlead, Instantly or lemlist), plus a CRM the client already owns.
What is the best LinkedIn outreach tool for agencies? For per-client separation and signal-based outreach, Valley. For the lowest cost across 25+ sender accounts, HeyReach's Agency plan. For white-label client reports, Expandi's Agency plan.
Which outreach tools offer white-label for agencies? On their own pricing pages, read November 11, 2026: HeyReach's Agency plan includes one branding, Expandi's Agency plan includes white-label, and Smartlead sells it at $29 a month per client workspace. Valley's own site says full white-label is limited.
How much does an outbound stack cost per client? It depends on the mix. As one example from published prices: Smartlead Pro at $94 a month shared across clients for email, plus a Valley seat per client account for LinkedIn (see joinvalley.co/pricing). HeyReach's Agency plan works out to about $40 a sender a month at 25 senders.
Is it safe to run many client LinkedIn accounts from one tool? Safer with a cloud tool that keeps each account on its own limits and a stable IP than with browser extensions, which LinkedIn's User Agreement names. The step-by-step version is in how to manage multiple client LinkedIn accounts safely.
Can one tool run LinkedIn and email for every client? Yes: Valley runs both in one sequence (email is an add-on on Starter and included on Plus), lemlist's Multichannel plan adds LinkedIn steps to email, and Expandi sequences can include email follow-ups.
Should an agency use a separate workspace per client? Yes. Separate workspaces keep each client's ICP, voice, lists and replies apart, which is also what makes client reporting clean.
How this page was made: every price was read on the vendor's own pricing page on November 11, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
