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Saniya Sood
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Published October 6, 2026 · Updated October 6, 2026
The short answer: a good introduction email says who you are in one line, why you are writing to this person in particular, and what you would like to happen next. Keep it under 120 words and put the reason before the biography. The seven samples below cover the common cases: introducing yourself to a prospect, to a new client, as a new account manager, to a colleague, and introducing two people to each other. Each has a subject line.
Who wrote this: Valley runs outbound for 1,000+ LinkedIn accounts and has sent 30M+ messages. The examples below are patterns we see get replies, written out so you can copy them. Valley appears once, near the end, clearly marked.
Situation | Subject line | Sample |
|---|---|---|
Cold introduction to a prospect | introduction: [your company] and [their company] | 1 |
Introduction through a mutual contact | [Name] suggested we talk | 2 |
New account manager | your new contact at [Company] | 3 |
Introducing yourself to a new client | looking forward to working together | 4 |
Introducing two people | [Name], meet [Name] | 5 |
Introducing your company | what [Company] does, in three lines | 6 |
New colleague or team | hello from the new [role] | 7 |
1. Cold introduction to a prospect
Use it when: there is no existing relationship and you have a specific reason to write.
Subject: introduction: [your company] and [their company]
Hi [Name], I am [your name] and I lead [function] at [your company].
I am writing because [specific reason tied to them: an event, a post, a shared customer].
We help [type of team] [outcome]. If that is relevant, could I send a two-line summary of how?
Why it works: the reason comes in the second sentence, before any description of your company, and the ask is small.
2. Introduction through a mutual contact
Use it when: someone you both know has agreed to be named.
Subject: [Mutual contact] suggested we talk
Hi [Name], [Mutual contact] mentioned you are working on [topic] and thought we should compare notes.
I run [function] at [your company], where we [one line].
Would a short call next week be useful? I am free [two options].
Why it works: the mutual contact does the vouching, so you can keep your own introduction to one line.
3. New account manager
Use it when: you are taking over an existing customer relationship.
Subject: your new contact at [Company]
Hi [Name], I am [your name], and I am taking over from [previous person] as your account manager from [date].
I have read through the account history, including [one specific detail], so you will not need to repeat yourself.
Could we find 20 minutes this week or next so I can hear what matters most to you right now?
Why it works: customers worry about starting over. The specific detail shows the handover was real.
4. Introducing yourself to a new client
Use it when: a deal has closed and you will be their main contact.
Subject: looking forward to working together
Hi [Name], I am [your name] and I will be your main contact at [Company] from here.
Next steps on our side: [step one] by [date], then [step two].
The fastest way to reach me is [channel]. Is there anything you would like covered on the first call?
Why it works: it replaces a vague welcome with dates and one clear way to reach you.
5. Introducing two people to each other
Use it when: you think two contacts should meet, and both have agreed.
Subject: [Name A], meet [Name B]
[Name A], [Name B] runs [role] at [Company] and is working on [topic].
[Name B], [Name A] did exactly this at [Company] last year and has strong views on what to avoid.
I will let you two take it from here.
Why it works: one line on each person and the reason they should talk. Always ask both sides before you send it.
6. Introducing your company
Use it when: someone has asked what you do, or you are following up after an event.
Subject: what [Company] does, in three lines
Hi [Name], good to meet you at [event]. As promised:
[Company] helps [who] [do what]. Customers usually come to us when [trigger]. A recent one [result].
If any of that is close to what you are working on, I am happy to go deeper.
Why it works: three lines force you to choose what matters. Nobody reads the fourth paragraph of a company description.
7. New colleague or team
Use it when: you have joined a company and want to meet the people you will work with.
Subject: hello from the new [role]
Hi [Name], I joined [team] this week as [role], and I will be working with you on [area].
Before this I was at [previous company] doing [one line].
Could I grab 20 minutes to learn what is working and what you would change?
Why it works: it asks for their view, which is the fastest way to start a working relationship.
Subject lines for introduction emails
introduction: [your company] and [their company]
[Mutual contact] suggested we talk
your new contact at [Company]
[Name A], meet [Name B]
hello from the new [role]
following up from [event]
a quick introduction
The pattern is the same as for any business email: name the relationship or the reason, keep it under six words, and avoid anything that sounds like a campaign.
An introduction email is not always the right opening. Skip it in three cases:
You have no reason to write to this person in particular. An introduction without a reason is a cold pitch with better manners. Find the reason first.
A mutual contact has not agreed to be named. Ask them. A surprised referrer hurts you twice.
The person has already engaged with you. Reply to what they did, a comment or a download, instead of introducing yourself from scratch.
For first contact with prospects, see our cold email templates, and for the greeting and close, email salutations and sign-offs.
Where Valley fits (our product, marked as promised). The hardest line in any introduction is the reason for writing. Valley supplies it: it watches for buying signals, qualifies each person against your ICP, researches them and drafts a personalized first message for email and LinkedIn that you review before it sends. Plans start at $149 per seat per month billed quarterly ($199 monthly). Valley pricing.
FAQ
How do you introduce yourself in an email? State your name and role in one line, give the specific reason you are writing to this person, and say what you would like to happen next.
What is a good subject line for an introduction email? One that names the relationship or reason, such as a mutual contact's name or “your new contact at [Company]”.
How long should an introduction email be? Under 120 words. The reader should reach your request without scrolling.
How do I introduce two people by email? Ask both first. Then write one line on each person and one on why they should talk, and step back.
How do I introduce myself as a new account manager? Say when you take over, show that you have read the account history with one specific detail, and ask for a short call.
Should I attach my company brochure to an introduction email? No. Offer to send more if they are interested. Attachments on a first email are rarely opened and can trip filters.
How formal should an introduction email be? Match the reader. For most business contexts, plain and polite is right: first name, full sentences, no slang.
How this page was made: the facts were read from the sources named in the text on October 6, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
