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Saniya Sood
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Published October 6, 2026 · Updated October 6, 2026
The short answer: a good LinkedIn summary (the About section) answers four questions in this order: who you help, what problem you solve for them, what proof you have, and what you want the reader to do next. Write it in the first person, put the most important sentence first because only the opening lines show before “see more”, and keep paragraphs to two or three lines. The eight examples below follow that formula for different roles.
Who wrote this: Valley runs outbound for 1,000+ LinkedIn accounts and has sent 30M+ messages. The templates below are patterns we see get replies, written out so you can copy them. Valley appears once, near the end, clearly marked.
Part | Question it answers | Length |
|---|---|---|
Opening line | Who do you help, and with what? | 1 to 2 sentences |
The problem | What goes wrong without you? | 2 to 3 sentences |
The proof | Why should they believe you? | 2 to 4 specifics |
The invitation | What should they do next? | 1 sentence |
1. Founder
Use it when: you run a company and want customers, hires and investors to understand it in ten seconds.
I started [Company] because [problem you saw first-hand].
Today we help [who] [do what]. [One number or customer name that proves it].
Before this I [relevant background in one line].
If you are working on [problem], message me. I read everything.
Why it works: it leads with the reason the company exists, which is more memorable than a list of features.
2. Sales professional
Use it when: buyers check your profile before replying to you.
I help [type of company] [outcome], usually when [trigger that brings them to you].
Most of my customers come to me after trying [common alternative] and finding [where it falls short].
Recent work: [customer type] [result]. [Second result].
Happy to compare notes even if we never work together: [contact].
Why it works: it is written for the buyer, not for a recruiter. It reads as someone who understands the problem.
3. Marketing leader
Use it when: you want to show judgment as well as results.
I build marketing that sales teams actually thank us for.
Over [years] years at [types of company] I have learned that [one clear belief about your craft].
What that has looked like: [result one]. [Result two]. [Result three].
I write about [topics] here most weeks.
Why it works: the belief in line two gives the reader something to agree or disagree with, which is what starts conversations.
4. Recruiter
Use it when: candidates and hiring managers both read your profile.
I place [roles] at [type of company], mostly in [region or sector].
Candidates tell me the difference is [what you do differently, e.g. that I tell them when a role is wrong for them].
In the last year: [placements or a specific fact].
Looking for your next role, or hiring? [contact].
Why it works: it speaks to both audiences and names a behavior, not an adjective.
5. Consultant or freelancer
Use it when: your profile is your website.
I help [who] fix [specific problem] in [timeframe].
It usually starts with [first step], and ends with [deliverable].
Clients include [names or types]. A recent one [result].
I take on [number] projects at a time. To talk about yours: [contact].
Why it works: specific scope and a stated capacity make it easy for the right client to say yes.
6. Job seeker
Use it when: you are open to work and want the right roles to find you.
[Role] with [years] years in [field], now looking for [type of role] in [location or remote].
What I am best at: [strength one], [strength two], [strength three].
Proof: at [Company] I [result with a number].
Open to conversations: [contact].
Why it works: it states what you want in the first line, so nobody has to guess.
7. Career changer
Use it when: your past titles do not match where you are going.
After [years] years in [old field], I am moving into [new field].
What carries over: [skill one] and [skill two], which matter in [new field] because [reason].
Since deciding, I have [course, project or result].
I would value conversations with people doing [target role].
Why it works: it explains the change before the reader has to wonder, and turns the old career into an asset.
8. Student or new graduate
Use it when: you have little work history.
[Degree] student at [University], graduating [date], interested in [field].
Projects: [project one, with what you did]. [Project two].
Outside class I [activity that shows a relevant skill].
Looking for [internship or graduate role]: [contact].
Why it works: projects stand in for experience, and the specific ask makes it easy for someone to help.
The formula covers most people. Adjust it in three cases:
Go shorter if you are senior and well known. Three sentences and a contact line can be enough.
Go longer if your profile is how clients find you. Add a short list of services and the words clients search for.
Do not write in the third person. It reads as a press release. First person sounds like you.
Two related pieces: LinkedIn headline examples by role, and LinkedIn recommendation examples for the section further down your profile.
Where Valley fits (our product, marked as promised). A good summary earns profile views, and a profile view is a signal. Valley checks each viewer against your ICP, researches the ones that fit, and drafts a personalized message for you to review. See how profile viewers become leads. Plans start at $149 per seat per month billed quarterly ($199 monthly). Valley pricing.
FAQ
What should I write in my LinkedIn summary? Who you help, the problem you solve, proof that you can do it, and what you want the reader to do next, in that order.
How long should a LinkedIn summary be? Long enough to cover those four points. For most people that is three to five short paragraphs.
Should a LinkedIn summary be in first person? Yes. First person reads as a person talking; third person reads as a biography written by someone else.
What is the difference between a LinkedIn headline and summary? The headline is the single line under your name. The summary, or About section, is the longer text below it.
How do I start a LinkedIn summary? With the sentence you most want read, because only the first lines show before the reader has to click “see more”.
Should I include contact details in my LinkedIn summary? Yes, if you want to be contacted. An email address or booking link in the last line removes a step.
How often should I update my LinkedIn summary? Whenever your role, your offer or your best proof changes. A quick review every few months is enough.
How this page was made: the facts were read from the sources named in the text on October 6, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
