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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: founders and leaders who discussed your problem on a podcast will discuss it with you. This Valley play scans episode pages and show notes in your niche for guests, matches them to your ICP on the view that people who talk publicly reply more, and sends a message that quotes the episode: you said something on that podcast that stuck with me. One run, LinkedIn only.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
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Give your sales team
an unfair advantage.
Who this play finds, and why they reply
A podcast guest has spent an hour explaining, on the record, how they think about the problems in their job. That is more research than most outreach ever gets, and it comes with a built-in opener. The play's second step adds the behavioural point: people who talk publicly reply more, in its words; it is who they are.
Scout does the scanning across episode pages and show notes in your niche. The example on the play: founders and sales leaders who discussed pipeline generation on a podcast in the last 6 months.
How the play runs
The flow, as the product shows it: Deep Search › Find buyers › Research › LinkedIn.
Scout scans podcast guests (AI step). Episode pages and show notes in your niche.
Matches guests to your ICP (AI step). People who talk publicly reply more. It’s who they are.
Messages quote the episode. "You said something on X podcast that stuck with me" is irresistible.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Example search
Founders and sales leaders who discussed pipeline generation on a podcast in the last 6 months
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
"You said something on X podcast that stuck with me" is irresistible, in the play's words. The message quotes the episode, the specific point, and connects it to what your product does about that point at their company.
The quote has to be real and specific. The research step reads the episode so the note cites what was actually said.
When this is the wrong play
You want the listeners, not the guests. Podcast clip engagers reaches the people reacting to clips.
The problem is discussed in posts, not on air. LinkedIn social listening finds the posts.
Your niche has few podcasts. Some markets are quiet on audio; the scan will be thin.
Show notes do the targeting better than episode titles. A guest's point about pipeline generation is usually in the notes or the chapter list even when the title is about something broader, and Scout reads both. The message then quotes the point rather than the episode, which is the difference between a note that gets a reply and one that gets a polite thanks.
Related plays
Catch podcast-clip engagers: People engaging podcast clips in your niche are listening to someone about your problem.
Publicly discussing a problem you solve: Companies and decision makers talking about your problem, out loud, on the record.
Pitch journalists and analysts: The people covering your category, found for you and pitched with a story, not a press release.
Open the play itself: People talking about it on podcasts on the Valley playbook library, or browse all 58 plays.
Related: How to Reach People Publicly Complaining About a Competitor · Firmographic Data · LinkedIn Influencers · Valley pricing
See also: LinkedIn Testimonial Posts: How to Reach Everyone Who Liked a Customer's Shoutout · LinkedIn Ad Library: How to Find Companies Running Paid Ads and Reach Them · Followers on LinkedIn: How to Find the Ones Worth Messaging
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How do I find podcast guests to prospect? Scout scans episode pages and show notes in your niche and matches the guests to your ICP.
Why target podcast guests? They have explained their thinking on the record, and people who talk publicly reply more.
What does the message say? It quotes the specific point the guest made on the episode and connects it to your product.
How recent? The play's example uses the last six months; you set the window.
Is it one-time? Yes. Run it again as new episodes publish.
Is a podcast appearance a buying signal? It is a signal of a different kind: the guest has said, in public and on the record, which problems they care about. Pair it with company signals such as hiring or funding to judge timing. The B2B buying signals guide ranks each signal by how close it sits to a purchase, and LinkedIn buying signals covers the ones visible on the platform.
