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Saniya Sood
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Published October 8, 2026 · Updated October 8, 2026
The answer in 60 words: this is the structured version of cloning your customers. The play matches companies to your ICP on headcount band, industries and HQ location using public firmographic data pulled off your accounts, dedupes them into unique companies with revenue and growth signals, finds the buyers inside by title and seniority, and sends a message tuned to a company that looks like your best accounts. It refills daily.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Firmographic data is the oldest prospecting filter for a reason: size, industry and geography predict fit before anything else does. What makes the play more than a database export is what happens after the match. Companies are deduped and carry revenue and growth signals, the buyers inside are found by the titles that buy your product, and every message is researched.
It suits a team with a clear ICP and no customer base to clone yet, or a market where the firmographics are the fit. The example on the play: companies matching your ideal size band, industries and HQ location, from public firmographics.
How the play runs
The flow, as the product shows it: Match firmographics › Find buyers › Research › LinkedIn.
Matches your firmographics (AI step). Headcount band, industries, and HQ location, pulled from public firmographic data off your accounts.
Dedupes to the companies (AI step). Unique companies that fit the profile, with revenue and growth signals.
Finds the buyers inside (AI step). Titles and seniority matched to who buys your product.
Messages fit the profile. A message tuned to a company that looks like your best accounts.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | Watch · refills daily |
Cadence tag | Refills daily |
Sending channel | LinkedIn only |
Example search
Companies matching your ideal size band, industries, and HQ location, from public firmographics
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
The message is tuned to a company that looks like your best accounts. The firmographic match tells the message what kind of company it is addressing; the research step tells it what this one is doing, so the note reads as written for them rather than for the segment.
Recipients are matched by title and seniority to who buys your product, inside each matched company.
When this is the wrong play
You have customers to learn from. Clone your best customers builds the pattern from real wins, including motion and stack.
Fit depends on behaviour, not shape. Two companies of the same size and industry can be opposite prospects. The signal plays, starting with signal-based search, start from what a company did.
Your ICP is still a guess. Firmographic prospecting at daily refill on a wrong ICP produces a lot of wrong messages. Run a signal play first and read who replies.
Related plays
Clone your best customers: Companies that look exactly like your top ten accounts, found on the open web.
Find companies with signal-based search: Companies and decision makers talking about your problem, out loud, on the record.
Using complementary technology: Their stack tells you they are your buyer before they do.
Open the play itself: Clone your ICP by firmographics on the Valley playbook library, or browse all 58 plays.
► Want to see this play run on your accounts? Book a demo
FAQ
What is firmographic data? Company-level attributes: headcount, industry, location, revenue and growth. The play matches companies to your ICP on them.
Where does the data come from? Public firmographic data, pulled off your accounts, deduped into unique companies.
How is this different from cloning my best customers? This starts from your ICP criteria; cloning starts from your actual customers and adds motion and stack to the pattern.
Who gets the message? Buyers inside each matched company, by title and seniority.
How often does it refresh? Daily.
How this page was made: the facts were read from the sources named in the text on October 8, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
