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Saniya Sood
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Published October 8, 2026 · Updated October 8, 2026
The answer in 60 words: the people commenting on the big accounts in your space are your buyers, pre-warmed. This play finds the LinkedIn influencers your buyers follow, monitors their posts, qualifies the commenters against your ICP, and sends a message that picks up the thread they were already having in public. It runs daily and you do not need to name the influencers yourself.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Influencer audiences are the largest pool of problem-aware people on LinkedIn, and almost nobody prospects them, because the influencer's post is not about you. It does not need to be. Someone who writes a considered comment under a post about outbound has told you their job, their opinion and that they are paying attention today.
The play prefers commenters to reactors, in its own words: commenters beat reactors because they showed up with an opinion. And Valley finds the influencers for you, from who your buyers follow, so the play works without a list of names.
How the play runs
The flow, as the product shows it: Influencer posts › Qualify fit › Research › LinkedIn.
Valley finds the influencers your buyers follow. Valley monitors their posts.
Qualifies the commenters (AI step). Commenters beat reactors: they showed up with an opinion.
Messages pick up the thread. Opens from the conversation they were already having in public.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | Watch · daily |
Cadence tag | Runs daily |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
The message picks up the thread. It opens from the conversation the person was already having in public, which is why it reads as a reply rather than a pitch: the subject is the thing they just said, and the research step adds why it matters at their company.
The influencer is not mentioned. The person's own comment is the opener, not the post they commented on.
One practical consequence: this play rewards specificity in your ICP. The commenters under a large account span every seniority and industry, so the tighter the fit criteria, the better the qualification step separates the buyer with an opinion from the student with one. Set the ICP before switching the watch on, and review the first day's drafts before letting them send.
When this is the wrong play
You want one specific post, not a watch. Message any post's engagers takes a pasted URL and runs once.
The big accounts in your space are your competitors. Then watch them as competitors: message your competitors' engagers writes without naming names.
Your buyers do not comment. Some senior audiences read and never type. The play qualifies commenters, so a silent audience yields little; profile viewers may be the better source.
Related plays
Hijack lead-magnet posts: Find viral lead-magnet posts your audience engaged with, scrape the engagers, message the best fits.
Message your competitors' engagers: People engaging with a competitor you name. Already problem-aware, already shopping.
Catch podcast-clip engagers: People engaging podcast clips in your niche are listening to someone about your problem.
Open the play itself: Message the post engagers of major influencers in your space on the Valley playbook library, or browse all 58 plays.
► Want to see this play run on your accounts? Book a demo
FAQ
How do I find the LinkedIn influencers my buyers follow? Valley finds them for you from your ICP and monitors their posts. You can also bring profiles.
Does it message reactors or commenters? It qualifies the commenters. The play's view is that commenters beat reactors because they showed up with an opinion.
Does the message mention the influencer? No. It opens from the person's own comment, the conversation they were already having.
How often does it run? Daily, as a watch on the influencers' posts.
Is this allowed on LinkedIn? The play reads public posts and comments and sends ordinary LinkedIn messages from your connected account, with the audience limited to high and medium ICP fits.
How this page was made: the facts were read from the sources named in the text on October 8, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
