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Saniya Sood
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Published October 8, 2026 · Updated October 8, 2026
The answer in 60 words: a company spending on paid ads today has a live budget and a growth target. This play scans the public Meta, Google and LinkedIn ad libraries for the platforms you pick, merges advertisers that run on several platforms into the accounts spending now, finds the budget holder and the growth lead rather than the ad-ops contractor, and sends a message that cites the signal. It refills daily.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
The LinkedIn ad library, Meta's ad library and Google's transparency center are public: anyone can search them for a company's live ads. What they do not do is tell you which companies in your category are spending this week, dedupe the ones on three platforms, or find the person who signed off the budget. The play does those three things, off your accounts.
It is a budget signal, not a content signal. In the play's words, they are already buying paid growth. A company running LinkedIn ads for a sales tool has decided pipeline is worth money, and the example on the play points the scan at exactly that: companies actively running paid ads on Meta, Google or LinkedIn for your category or competitors.
How the play runs
The flow, as the product shows it: Scan ad libraries › Find buyers › Research › LinkedIn.
Scans public ad libraries (AI step). Meta, Google, and LinkedIn ad libraries for the platforms you pick. Runs off your accounts.
Merges the advertisers (AI step). One company can advertise on several platforms. Valley dedupes them into the accounts spending now.
Finds the decision makers (AI step). The budget holder and the growth lead, not the ad-ops contractor.
Messages cite the signal. They are already buying paid growth. The message meets them there.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | Watch · refills daily |
Cadence tag | Refills daily |
Sending channel | LinkedIn only |
Example search
Companies actively running paid ads on Meta, Google, or LinkedIn for your category or competitors
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
The message meets them where they are: it cites the ads they are running, and the research step turns that into something about their growth plan rather than a comment on their creative. They are buying paid growth; the message is about the next step of that.
The recipient is the budget holder or the growth lead. The ad-ops contractor who uploaded the creative is not the buyer, and the play skips them.
When this is the wrong play
You want to study a competitor's ads, not prospect. Use the libraries directly: LinkedIn's ad library, Meta's ad library and Google's ads transparency center are free and need no tool.
Your buyers do not advertise. Many B2B segments run no paid media. A structural signal fits better: technographic data or hiring signals.
You need the advertiser's spend figures. The libraries show the ads, not the budgets, and so does the play.
Related plays
Using complementary technology: Their stack tells you they are your buyer before they do.
Hiring for roles that signal your problem: A job post is a company announcing a gap. Catch them while it hurts.
Displace a competitor: Companies publicly using the tool you replace. The category is sold, the vendor is not.
Open the play itself: Companies running paid ads on the Valley playbook library, or browse all 58 plays.
► Want to see this play run on your accounts? Book a demo
FAQ
How do I find companies running ads on LinkedIn? Search the LinkedIn ad library by company or keyword, or let Valley scan it daily for your category and competitors and turn the advertisers into a qualified list.
Which ad libraries does the play scan? Meta, Google and LinkedIn, for the platforms you pick, off your accounts.
What if a company advertises on all three? Valley merges them into one account so the list shows who is spending now, not three copies of the same company.
Who gets the message? The budget holder and the growth lead, not the ad-ops contractor.
How often does it refresh? Daily.
How this page was made: the facts were read from the sources named in the text on October 8, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
