Try Valley
Put your outbound workflow to work.
Saniya Sood
Published:
Updated:
Published August 31, 2026 · Updated October 6, 2026
Apollo.io pricing in 2026: a useful Free plan, then three per-seat paid plans - Basic at $49 per seat per month billed annually ($65 monthly), Professional at $79 ($99 monthly), and Organization at $119, annual only, minimum 3 seats. The number that governs your cost is not the seat price: it is the credit pool. Every seat adds credits to one shared team balance, an email costs 1 credit, a phone number costs 8, and unused credits expire each billing cycle.
How we know this category: Valley runs outbound for 1,000+ LinkedIn accounts and has sent 30M+ messages. We publish this page as a vendor in the broader outreach space; Valley appears once, in the cheaper-paths section, clearly marked.
TL;DR: Apollo is the best price-to-database ratio in the category, which is exactly why the limits live in the fine print: emails are cheap, phone numbers cost eight times as much, credits do not roll over, and every seat multiplies the bill. Read the credit table before you commit, and verify against Apollo’s live pricing page - they adjust plans more often than most.
► Credits not your thing? Valley starts at $149 per seat per month - try it free for 7 days
How much does Apollo cost?
Apollo's published prices, read from its pricing page on October 6, 2026:
Plan | Annual billing | Monthly billing | Credits per seat |
|---|---|---|---|
Free | $0 | $0 | 900 a year, granted monthly (75 a month) |
Basic | $49 per seat/mo | $65 per seat/mo | 30,000 a year on annual, or 2,500 a month |
Professional | $79 per seat/mo | $99 per seat/mo | 48,000 a year on annual, or 4,000 a month |
Organization | $119 per seat/mo, min 3 seats | annual only | 72,000 a year (6,000 a month) |
Apollo labels annual billing as saving 24%. Prices exclude tax. Basic and Professional come with a 14-day trial that includes 75 credits, and all seats on an account must be on the same plan.
Give your sales team
an unfair advantage.
Compiled October 6, 2026 from Apollo's published pricing page, with contract data from Vendr. Apollo changes plan contents frequently; treat this as the map, and their pricing page as the territory on the day you buy.
How Apollo credits work now
Apollo has moved to a single credit currency. Credits are pooled across the whole team and granted upfront at the start of each billing cycle, so a 5-seat Professional account on annual billing starts the year with 240,000 credits in one balance. What each action costs, per Apollo's pricing page:
Action | Credit cost |
|---|---|
1 credit | |
Phone number | 8 credits |
Enrich data | 1-8 credits |
AI research | 1 credit per run |
US Dialer | 1 credit per 30 seconds |
International Dialer | varies by region |
Translate the allowances into contacts and the plans look like this: one Basic seat buys 2,500 emails a month or about 312 phone numbers; one Professional seat buys 4,000 emails or 500 phone numbers; one Organization seat buys 6,000 emails or 750 phone numbers. On annual billing every plan works out to about 2 cents per credit, so a phone number costs roughly 16 cents.
Where the meter bites:
Phone numbers are the expensive line. At 8 credits each, a calling-heavy team drains the pool eight times faster than an email-only team. Dialer minutes spend credits too.
No rollover, on anything. Apollo states that unused credits expire at the end of each billing cycle, and that this applies to both plan credits and purchased add-on credits.
Add-on credits renew by default. Extra credits are charged immediately and recur every billing cycle until you set the slider back to zero.
One plan for everyone. You cannot put two reps on Professional and the rest on Basic; the highest-need user sets the plan for the whole account.
Annual is a commitment. Mid-cycle downgrades on annual plans are not permitted, and Apollo does not refund unused time when you downgrade.
Per-seat multiplication: a 5-person team on Professional is $395 a month on annual billing, before add-ons.
What each Apollo plan includes
Free | Basic | Professional | Organization | |
|---|---|---|---|---|
Sequences | 2 per team | Unlimited | Unlimited + A/Z testing | Unlimited + A/Z testing |
Daily email sends | 250 | 250 | Unlimited | Unlimited |
Mailboxes per user | 1 | 1 | Unlimited Google and Microsoft + 5 SMTP | Unlimited Google and Microsoft + 15 SMTP |
Record selection limit | 25 | 1,000 | 2,500 | 10,000 |
Intent topics | 1 | 6 | 6 | 12 |
Automated workflows | 2 per team | 5 per team | 50 per team | 500 per team |
Call recording | 150 mins | 150 mins | 4,000 mins | 8,000 mins |
The jump that matters for outbound is Basic to Professional: daily sends go from 250 to unlimited, mailboxes from one to unlimited, and A/Z testing arrives. Organization adds SSO, custom reports, Salesforce custom objects and the option to use your own LLM key.
Apollo add-ons
Two add-ons are priced per team, on top of any paid plan: Inbound (website visitor identification for up to 50,000 companies a month, domain tracking, form enrichment and a form builder) and Advanced Dialer (international, parallel and power dialing plus local presence). Each is $119 per team per month billed annually, or $149 billed monthly. Apollo marks this as introductory pricing that may change.
Apollo cost by team size
Seat math from the published prices, annual billing:
Team | Plan | Monthly cost | Yearly cost | Credits in the pool |
|---|---|---|---|---|
1 seat | Basic | $49 | $588 | 30,000 |
3 seats | Professional | $237 | $2,844 | 144,000 |
5 seats | Professional | $395 | $4,740 | 240,000 |
5 seats | Organization | $595 | $7,140 | 360,000 |
10 seats | Professional | $790 | $9,480 | 480,000 |
Larger contracts are negotiated. Vendr's data shows a median Apollo contract of $19,000 a year across 101 purchases, ranging from $4,284 to $45,000, with buyers saving 30% on average against the first quote.
Keep exploring: Valley pricing, explained · real customer results.
How it stacks against ZoomInfo: Apollo vs ZoomInfo.
Give your sales team
an unfair advantage.
For raw database value, yes: nothing at $49-$119 a seat matches Apollo’s coverage, and the Free plan is the best zero-cost prospecting database in the market. The honest caveat is the other direction: a list is not a pipeline. Apollo answers “who exists”; the expensive question is “who is ready, and what do you say” - which is where teams stack more tools on top, and the $49 seat becomes a much larger monthly bill.
Alternatives by job:
More depth, enterprise budget: ZoomInfo - full breakdown in ZoomInfo pricing explained.
Different database angles: our honest roundup in best Apollo alternatives.
Meetings from warm signals instead of cold lists: Valley (us, clearly marked) skips the list-first motion - it watches live buying signals, researches each person, and sends personalized messages, from $149 per seat per month billed quarterly ($199 monthly) with a 7-day trial. The head-to-head is in Valley vs Apollo.
Related: Valley pricing.
► Run Valley beside your Apollo trial for a week: start a free 7-day trial
FAQ
How much does Apollo cost per month? On monthly billing, Basic is $65 per seat and Professional is $99 per seat. On annual billing they are $49 and $79, and Organization is $119 per seat with a 3-seat minimum.
Is Apollo really free? Yes. The Free plan has no time limit and includes 75 credits per seat per month, 2 sequences and 250 daily email sends. It is the right way to evaluate their data on your ICP.
How many credits does an email or a phone number cost? An email costs 1 credit and a phone number costs 8. Enrichment costs 1 to 8 credits, AI research costs 1 credit per run, and the US dialer costs 1 credit per 30 seconds.
Do Apollo credits roll over? No. Unused credits expire at the end of each billing cycle, including add-on credits you bought.
Can you buy more Apollo credits? Yes, with a slider in the subscription settings. Add-on credits are charged immediately and renew each billing cycle until you remove them.
How much does Apollo cost for a team of 5? On Professional at annual billing, $395 a month in seats; on Organization, $595 a month - before any add-ons.
Does Apollo have a free trial? Yes. Basic and Professional have a 14-day trial with 75 credits. When it ends you can pay or drop to the Free plan.
Is Apollo cheaper than ZoomInfo? At list price, by a wide margin: a 5-seat Apollo Organization plan costs $7,140 a year, against a median ZoomInfo contract of $33,500 in Vendr's data. The trade is depth of data and enterprise workflow features.
