Apollo Pricing and Credits Explained (2026): What You Actually Pay
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Apollo Pricing and Credits Explained (2026): What You Actually Pay
Published August 31, 2026 · Updated August 31, 2026
Apollo.io pricing in 2026: a genuinely useful Free plan, then per-user paid tiers - Basic around $49/user/mo billed annually ($59 monthly), Professional around $79-$99, and Organization around $119-$149. The number that actually governs your cost is not the seat price: it is the three separate credit meters (email, mobile, export) that reset monthly with no rollover.
How we know this category: Valley runs outbound for 1,000+ LinkedIn accounts and has sent 30M+ messages. We publish this page as a vendor in the broader outreach space; Valley appears once, in the cheaper-paths section, clearly marked.
TL;DR: Apollo is the best price-to-database ratio in the category, which is exactly why the limits live in the fine print: verified emails are cheap, mobile numbers and exports are metered, and every seat multiplies the bill. Read the credit table before you commit, and verify against Apollo's live pricing page - they adjust tiers more often than most.
► Credits not your thing? Valley is flat at $149/mo - try the whole product free for 7 days
The full pricing table and the credit fine print
Compiled August 2026 from Apollo's published pricing and current buyer guides (Warmly, SalesHandy, Smarte, Salesmotion). Apollo tweaks plan contents frequently; treat this as the map, and their pricing page as the territory on the day you buy.
Plan | Price (annual / monthly) | Email credits | Mobile credits | Export credits |
|---|---|---|---|---|
Free | $0 | up to 10,000/mo (corporate domain) | ~5/mo | ~10/mo |
Basic | ~$49 / $59 per user/mo | higher monthly allowance | ~75/mo | metered |
Professional | ~$79 / $99 per user/mo | larger allowance | ~200/mo | metered |
Organization | ~$119 / $149 per user/mo | largest allowance | higher | metered |
Where the meters bite:
Export credits are the quiet one. Verified emails pushed outside Apollo (CSV, Salesforce, Outreach) draw from a separate, much smaller export allowance. Working inside Apollo is cheap; taking your data with you is not.
Mobile credits are scarce on every tier - if your motion needs direct dials at volume, price that as an add-on, not an included feature.
No rollover. Unused credits die monthly; overage means upgrading the whole seat tier.
Per-seat multiplication: a 5-person team on Professional is ~$400-$500/mo before add-ons.
Worked scenario: a 3-rep team on Professional (annual): ~$237/mo in seats. Add the realistic upgrade to Organization for the mobile numbers and API access most teams eventually want: ~$357-$447/mo. Still the value pick of the database category - as long as exports and dials stay inside the allowances.
Keep exploring: Valley pricing, explained · real customer results.
Is it worth it, and the cheaper paths
For raw database value, yes: nothing at $49-$149/seat matches Apollo's coverage, and the Free plan is the best zero-cost prospecting database in the market. The honest caveat is the other direction: a list is not a pipeline. Apollo answers "who exists"; the expensive question is "who is ready, and what do you say" - which is where teams stack sequencing tools, warmup tools and enrichment on top, and the $49 seat becomes a $300 stack.
Alternatives by job:
More depth, enterprise budget: ZoomInfo - full breakdown in ZoomInfo pricing explained.
Different database angles: our honest roundup in best Apollo alternatives.
Meetings from warm signals instead of cold lists: Valley (us, clearly marked) skips the list-first motion entirely - it watches LinkedIn buying signals, researches each person against 200+ sources, and runs LinkedIn + email outreach from one flat $149/mo (billed quarterly; $199 monthly) price with no credit meters. The head-to-head is in Valley vs Apollo.
► Run Valley beside your Apollo trial for a week: free, full product, no export meter
FAQ
Is Apollo really free? Yes - the Free plan includes a working database allowance with corporate-domain email credits, limited mobile and export credits, and basic sequencing. It is the right way to evaluate their data on your ICP.
What is the difference between email, mobile and export credits? Email credits reveal verified emails inside Apollo; mobile credits reveal direct dials; export credits let verified contacts leave Apollo (CSV or CRM). They are separate meters, and export is the smallest.
Do Apollo credits roll over? No. Monthly allowances reset with no rollover on every plan.
How much does Apollo cost for a team of 5? On Professional at annual billing, roughly $395/mo in seats; on Organization, roughly $595/mo - before any credit add-ons.
Is Apollo cheaper than ZoomInfo? Dramatically, at list price: a 5-seat Apollo Organization plan costs ~$7,000/year against ZoomInfo's ~$30,000-$40,000 real-world contracts. The trade is depth of data and enterprise workflow features.
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Which channels does Valley support?
Valley supports LinkedIn outreach, including connection requests and InMails. Valley users safely send 1000-1200 messages per seat every month.
How safe is it and does Valley risk my LinkedIn account?
Do I have to commit to an Annual Plan like other AI SDRs?
How does Valley personalize messages?
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