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Saniya Sood
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Published August 31, 2026 · Updated October 6, 2026
ZoomInfo does not publish prices, so here they are: Professional starts around $14,995/year (up to 3 seats), Advanced around $24,995-$29,995/year, Elite around $35,995-$39,995/year, and the median buyer pays $33,500/year across 1,574 purchases tracked by Vendr (checked October 2026). Mid-market teams typically land between $30,000 and $60,000 a year once seats, credits and intent add-ons are in.
How we know this category: Valley runs outbound for 1,000+ LinkedIn accounts and has sent 30M+ messages. We publish this page as a vendor in the broader outreach space; Valley appears once, in the cheaper-paths section, clearly marked.
TL;DR: the list price is not the price. Extra seats are reported at roughly $1,500-$2,500 per user per year on top of the base plan, exports burn prepaid credits, and top-up credits run from about $0.20 to $1.50 each depending on volume. Vendr's buyers save 22% on average against the first quote, which tells you how much air is in the sticker.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
How much does ZoomInfo cost per month?
ZoomInfo sells annual contracts, so there is no monthly plan to buy. Divide the reported annual prices by twelve and you get the monthly figure most people are searching for:
Plan | Reported annual price | Monthly equivalent |
|---|---|---|
Professional | from ~$14,995 | ~$1,250 |
Advanced | ~$24,995-$29,995 | ~$2,083-$2,500 |
Elite | ~$35,995-$39,995 | ~$3,000-$3,333 |
Median contract (Vendr) | $33,500 | ~$2,792 |
Those are budgeting equivalents, not billing options. The contract is annual, and buyer guides report that it renews automatically unless you cancel inside the notice window, which Vendr puts at 30 to 90 days in a typical contract.
Give your sales team
an unfair advantage.
Assembled from 2026 buyer guides (Vendr, UpLead, Factors, SMARTe, CostBench) because ZoomInfo quotes every deal privately. Treat these as the bands to negotiate against, checked October 6, 2026.
Tier | Reported list price | Seats in the base | Credits | Each extra seat |
|---|---|---|---|---|
Lite (free) | $0 | 1 | 10/month | - |
Professional | from ~$14,995/yr | up to 3 | 5,000 bulk/yr | ~$1,500/yr |
Advanced | ~$24,995-$29,995/yr | 3 | 10,000 bulk/yr + 1,000 per user per month | ~$2,500/yr |
Elite | ~$35,995-$39,995/yr | set in the quote | 10,000-20,000 bulk/yr + 1,000 per user per month | ~$2,500/yr |
What ZoomInfo calls the plans now
One thing that trips buyers up in 2026: the plan names in buyer guides and the plan names on ZoomInfo's own pricing page do not match. The guides quote Professional, Advanced and Elite. ZoomInfo's pricing page, checked October 6, 2026, lists its sales plans as ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, each with a "Start free trial" button and no price. Expect your quote to use the Copilot names.
What ZoomInfo lists under each one:
ZoomInfo Professional: contact and company profiles, search and exporting, mobile numbers and business email, CRM integrations, the Chrome extension and mobile app, AI email generation, and standard support.
Copilot Advanced: everything in Professional, plus location and hierarchy data, Account Fit Score, buyer intent signals, website visitors, champion tracking and job posting changes, and workflows for automated outreach.
Copilot Enterprise: everything in Copilot Advanced, plus real-time buyer intent signals, earnings call signals, competitor alerts, custom integrations, advanced reporting, a dedicated customer service manager, and white-glove onboarding.
The practical read: intent signals start at the middle tier and real-time intent sits at the top one. If intent was the reason you took the demo, the entry plan is not the plan you are pricing.
How ZoomInfo credits work
ZoomInfo defines a credit as the export of one professional or company profile. Per its own FAQ, an export counts whether it comes from the main platform, the ReachOut Chrome extension, or an API call made by one of your integrations. That last one is the part teams miss: a CRM sync spends credits without anyone clicking export.
Reported allowances are 5,000 bulk credits a year on Professional and 10,000 a year plus 1,000 per user per month on Advanced. CostBench reports that unused credits do not roll over. When the pool runs out you buy more, and guides put top-ups anywhere from $0.20 to $1.50 per credit depending on volume. Vendr's advice is to settle the credit allowance and the overage rate before you sign; it reports that buyers who do often avoid $10,000-$50,000 or more in unexpected overage fees over the contract term.
The hidden costs, in order of pain:
Per-seat licensing on top of the base plan: reported at about $1,500 per extra user per year on Professional and about $2,500 on Advanced and Elite. A 5-person team on Advanced pays about $29,995 at list (three seats in the base, two added), not $24,995.
Credit overages: exports and enrichment draw down prepaid credits; running out mid-contract means buying top-ups at roughly $0.20-$1.50 per credit.
Intent data and add-ons: ZoomInfo's FAQ says Streaming Intent is an add-on priced on expected usage (the keywords and account universe you track), and that packaged integrations carry a base cost plus a minimum bulk-credit purchase.
Annual contracts with auto-renewal: Vendr reports 5-10% annual price escalation clauses in some contracts. The negotiation use exists once a year, and only if you start before the notice window closes.
Worked scenario: a 5-seat mid-market team on Advanced starts at $24,995, adds two seats at $2,500 each, and reaches $29,995 before a single add-on. Add intent or international data and normal export volume and the annual cost moves past $40,000, or about $667 per seat per month. That is the number to put in your model, not the tier price.
ZoomInfo cost by team size
List-price math from the reported figures above, before add-ons, credit top-ups and negotiation:
Team | Plan | List math | Per seat per month |
|---|---|---|---|
3 seats | Professional | $14,995 | ~$417 |
5 seats | Advanced | $24,995 + 2 x $2,500 = $29,995 | ~$500 |
10 seats | Advanced | $24,995 + 7 x $2,500 = $42,495 | ~$354 |
Real contracts spread much wider than that. Vendr's observed range runs from $7,220 to $155,730 a year, with the median at $33,500.
How to negotiate a ZoomInfo quote
Vendr's dataset is the most useful public guide to what moves the number:
Time it. ZoomInfo's fiscal quarters end in March, June, September and December, and buyers negotiating near quarter-end report stronger discounts.
Trade term for price. Multi-year commitments (2 to 3 years) come in 15-30% below the first quote; annual prepayment is worth 10-20%.
Use volume. Deals of 50 or more seats land 20-35% below the first quote.
Fix the credits before you sign. Ask for a larger allowance, a contracted rate for extra credit blocks, and rollover of unused credits.
Read the renewal clause. Push back on automatic price escalation and ask for a 90 to 120 day notice period so you have time to evaluate alternatives.
Keep exploring: real customer results.
How it stacks against Apollo: Apollo vs ZoomInfo.
Give your sales team
an unfair advantage.
ZoomInfo is genuinely the deepest B2B contact database in the market, and for enterprise teams whose bottleneck is coverage (phone numbers, org charts, technographics at scale), it earns the spend. If your renewal math says each seat costs $8,000+/year, the honest question is whether your bottleneck is really contact data or what happens after the export.
Cheaper paths, by the job you are hiring it for:
Coverage at lower cost: Apollo.io runs $49-$149 per user per month with a large database and credit limits worth reading first (our Apollo pricing breakdown).
Occasional list-building: pay-as-you-go enrichment beats a $30k retainer if you export a few hundred contacts a month. See ZoomInfo alternatives for small teams.
Booked meetings, not raw contacts: Valley (that is us, flagged as promised) works from live buying signals instead of a static database. Plans start at $149 per seat per month billed quarterly ($199 monthly), the prices are public, and there is a 7-day trial. Details on the Valley pricing page and the wider comparison in flat-price outbound tools.
Related: Valley pricing.
► See what a public price list feels like: start a free 7-day Valley trial
FAQ
How much does ZoomInfo cost per month? ZoomInfo only sells annual contracts; there is no true monthly plan. Annualized, the reported list prices work out to roughly $1,250-$3,333 per month depending on tier, and the median contract Vendr tracks works out to about $2,792 per month.
How much is ZoomInfo per user? Extra seats are reported at about $1,500 a year on Professional and $2,500 a year on Advanced and Elite. All in, the scenarios on this page land between roughly $350 and $670 per seat per month.
Is there a free version of ZoomInfo? ZoomInfo Lite is free with about 10 credits a month - enough to evaluate data quality on your ICP, not to run outbound.
Does ZoomInfo have a free trial? Yes. ZoomInfo's pricing page puts a "Start free trial" button on each sales plan, and its trial page says you do not need a card to start.
Can you negotiate ZoomInfo pricing? Yes, and you should: buyers in Vendr's data save 22% on average, with 15-35% off the first quote for multi-year terms and larger seat counts, and the leverage concentrated at renewal time and quarter-end.
What happens when credits run out? Exports stop until you buy more credits, at roughly $0.20-$1.50 each depending on volume. Budget credits against your actual export volume before signing.
Why does ZoomInfo not publish pricing? ZoomInfo says its price depends on features and functionality, the number of licenses, and credit usage, so every deal is quoted. That is why third-party contract data is the only public benchmark.
Is ZoomInfo worth it for a small team? Usually not: the base plan alone exceeds most small-team outbound budgets, which is why sub-10-seat teams tend to pair a cheaper database with a signal-based outreach layer instead.
