Try Valley
Put your outbound workflow to work.
Saniya
Published:
Updated:
Published October 6, 2026 · Updated October 6, 2026
The answer up front: Cognism does not publish prices. Both of its Sales Prospecting packages, Standard and Pro, end in a "Talk to sales" button, and its FAQ says pricing is tailored to the product, the team setup and how you plan to use the platform. What is public: each package includes 5 seats, every seat carries an allocation of credits, and one credit reveals one contact. No third-party benchmark we trust publishes a Cognism contract median, so this page explains the structure you will be quoted on rather than guessing a number.
Disclosure: Valley makes an outbound platform and competes for part of this budget. We have marked our own entry clearly, and every statement below was read from the source named next to it on October 6, 2026.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
Everything in this section is from Cognism's pricing page, read October 6, 2026. The page shows features and inclusions, not prices.
Standard | Pro | |
|---|---|---|
Described as | For teams that need core prospecting workflows | For teams that need advanced prospecting workflows |
Seats included | 5 | 5 |
Data | Emails, mobiles, job titles, work history; company revenue, headcount and HQ; technology usage | Everything in Standard, plus higher-quality mobile data and on-demand mobile verification |
Signals | Build lists with firmographic, technographic and signal-based filters | Adds intent data to prioritise accounts showing buying intent |
Platform | AI account research, CSV upload enrichment and export, MCP and API access (marked new) | Everything in Standard, plus enhanced dashboards (per the FAQ) |
Add-on | CRM Enrichment | CRM Enrichment |
Price | Talk to sales | Talk to an expert |
How Cognism credits work
One credit reveals one contact. Credits are spent to reveal, enrich or export a contact record.
No charge to view a contact you already revealed. Once redeemed, the record stays usable for the length of the contract.
A credit is spent again only if that contact changes jobs, which triggers a fresh reveal.
One pool of credits works across the prospecting platform, CRM Enrichment and the API; Cognism says there is no extra cost for using them in different places.
Top-ups exist. Additional credits can be purchased at any point. The price per extra credit is not published.
The add-ons and the other products
CRM Enrichment is sold as an add-on to Standard or Pro and also as a standalone product. It enriches records at scale, and Cognism says ongoing maintenance is included: enrich a contact once and it is kept up to date, with credits used again only when key details change. Data-as-a-Service is priced separately on subscription structure, usage and delivery requirements.
Intent data on the Pro package
Cognism's intent data comes from Bombora's Company Surge. Administrators choose up to 12 intent topics from a library of more than 11,000, and the platform flags accounts researching those topics so a team can prioritise them.
What decides your quote
Because there is no price list, the number you are quoted will move on a few things. Ask for each one in writing before comparing Cognism with anything else:
The package (Standard or Pro) and whether you need more than the 5 included seats.
The number of credits included per seat, and the price of a top-up.
Whether unused credits carry over between months or years of the contract.
Whether CRM Enrichment is quoted inside the package or as a separate line.
Contract length, and what happens to revealed contacts if you do not renew.
Cognism is a B2B contact and company data vendor: it sells emails, verified mobile numbers, firmographics, technographics and intent signals, with the compliance work done on the data side. It earns its price when the hard part of your outbound is finding accurate phone numbers and emails for a target list you already have, especially for teams that phone first. It is the wrong purchase if your constraint is knowing who to contact and what to say, because a database does not answer either.
Cheaper paths, by the job:
Contact data with a public price list: Apollo publishes plans from $49 per user a month on annual billing. See Apollo pricing and credits explained.
A benchmark for the enterprise data tier: see ZoomInfo pricing explained, where Vendr publishes a contract median.
Named buyers instead of a database: Valley (our product, marked as promised) starts from people who are already showing intent, qualifies them against your ICP, researches each one and writes the message, with a person approving before anything sends. From $149 per seat a month billed quarterly ($199 monthly). See Valley pricing and every buying signal, ranked.
► Weighing a data contract against signal-based outreach? Book a demo
FAQ
How much does Cognism cost? Cognism does not publish prices. Its pricing page lists two Sales Prospecting packages, Standard and Pro, each with 5 seats included, and asks you to talk to sales for a quote.
What is the difference between Cognism Standard and Pro? Per Cognism's FAQ, Standard covers reliable contact and company data for day-to-day prospecting. Pro adds intent data, on-demand mobile verification and enhanced dashboards for teams that need more advanced targeting.
How do Cognism credits work? One credit reveals one contact. Viewing a contact you already revealed is free, and a credit is used again only if that contact changes jobs. Extra credits can be bought at any time.
Does Cognism have a free trial? The pricing page does not mention a trial. Cognism's site offers a free data sample instead, which is a request form rather than product access.
Can I buy Cognism CRM Enrichment on its own? Yes. Cognism sells CRM Enrichment as a standalone product as well as an add-on to Standard or Pro.
Does Cognism include intent data? On the Pro package. The intent data comes from Bombora's Company Surge, with up to 12 topics chosen by an administrator from a library of more than 11,000.
How this page was made: the facts were read from the sources named in the text on October 6, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
