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Saniya Sood
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Published October 8, 2026 · Updated October 8, 2026
The answer in 60 words: people who follow your competitors' company pages already care about your category. This play proposes your direct competitors and verifies each is a real LinkedIn company page, pulls everyone who follows them, dedupes against people you already know, keeps the high and medium ICP fits, researches each before writing, and sends with drafts waiting for your approval. One-time, or as a watch.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
A competitor's follower list is the category's audience, assembled by someone else. The play's description says it plainly: they already care about your category. It is broader than the engagers of a competitor's posts, which is why it is a pull rather than a watch, and it is the right first move when you enter a market with established rivals.
You do not need to know the competitors. Valley proposes your direct competitors and verifies each is a real LinkedIn company page; you pick the ones you want or add your own.
How the play runs
The flow, as the product shows it: Competitor pages › Qualify fit › Research › LinkedIn.
Valley recommends competitors (AI step). Valley proposes your direct competitors and verifies each is a real LinkedIn company page. Pick the ones you want, or add your own.
Pulls their followers (AI step). Everyone who follows those competitors, deduped against people you already know.
Qualifies and researches (AI step). Only High and Medium fits continue; each gets researched before Valley writes.
Sends and manages replies. Drafts wait for your approval.
Before you launch
Bring the relevant profile, post or source link.
Setting | Value |
|---|---|
Source | Competitor followers |
Audience | High + medium fit |
Cadence | One-time or watch |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
The competitor is never the subject. Each fit is researched before Valley writes, so the message is about the person and their company, and the category interest that the follow revealed stays as context rather than an opener.
Drafts wait for your approval. For a competitor's follower list, which can include their employees and partners, that review is worth doing on the first run.
When this is the wrong play
You want the active audience, not the whole follower base. Message your competitors' engagers watches their posts daily.
You want companies verified as using the competitor. Displace a competitor finds customers with evidence, not followers.
The competitor is far bigger than you. A 200,000-follower page yields a long qualification run. Start with the competitor closest to your size.
Related plays
Message your competitors' engagers: People engaging with a competitor you name. Already problem-aware, already shopping.
Displace a competitor: Companies publicly using the tool you replace. The category is sold, the vendor is not.
Message your company page followers: Your own company page. Valley pulls everyone who follows you and messages the best fits.
Open the play itself: Competitors' followers on the Valley playbook library, or browse all 58 plays.
► Want to see this play run on your accounts? Book a demo
FAQ
Can Valley find my competitors for me? Yes. It proposes your direct competitors and verifies each has a real LinkedIn company page. You can add your own.
Who gets messaged? Only followers who score as a high or medium fit against your ICP, deduped against people you already know.
Does the message mention the competitor? No. It is written from research on the person.
Is it one-time or ongoing? Either. Run it once, or keep it on as a watch for new followers.
How is this different from competitors' engagers? Followers are everyone following the page; engagers are the people reacting to posts, collected daily.
How this page was made: the facts were read from the sources named in the text on October 8, 2026; drafted with AI assistance; fact-checked, reviewed and edited by Saniya Sood.
