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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: people engaging posts about roles like yours are quietly looking. This Valley play takes hiring-adjacent posts, yours or big posts about careers in the role, filters the engagers against the role's requirements, and sends a quiet, personal approach, because passive candidates answer direct messages and not job boards. One run per set of posts, LinkedIn only, and the only play in the library for recruiting.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Passive candidates do not apply; they react. A senior engineer who likes a post about what it is like to work in a certain kind of team has signalled interest without the exposure of an application, and the play reads that signal. It is the recruiting play in a sales library because the mechanism is the same: engagement, qualification, a personal note.
The posts can be yours or anyone's. A big post about careers in the role gathers the whole field; your own hiring post gathers the people already curious about you.
How the play runs
The flow, as the product shows it: Hiring posts › Qualify fit › LinkedIn.
Point Valley at hiring-adjacent posts. Yours, or big posts about careers in the role.
Qualifies for the role (AI step). Filters engagers against the role’s requirements.
A quiet, personal approach. Passive candidates answer DMs, not job boards.
Before you launch
Bring your source links, or ask Scout to find a starting audience.
Setting | Value |
|---|---|
Audience | Role fit |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
A quiet, personal approach. Passive candidates answer DMs, not job boards, in the play's words. The message is about the person and the role, not a job ad: what the role is, why they came to mind, and an easy next step.
Qualification is against the role's requirements, so the note goes to people who could plausibly do the job.
When this is the wrong play
You want advisors, not employees. Recruit advisors is the bounded-ask play.
The role is junior and high-volume. Job boards work for those; the personal approach is for roles where the candidate has options.
You want a standing watch. This runs once per set of posts; re-run it as new hiring posts appear.
Big career posts widen the field; your own hiring posts sharpen it. A viral post about what it is like to be a founding engineer gathers every founding engineer who is curious, and the role-fit filter does the work; your own post about the role gathers the smaller set who are already curious about you. Run both, and the two lists rarely overlap.
Related plays
Recruit advisors: The operators you want around the table, found for you and approached with a real role.
Hiring for roles that signal your problem: A job post is a company announcing a gap. Catch them while it hurts.
Message any post's engagers: Paste any LinkedIn posts, yours or anyone's. Valley scrapes everyone who engaged and messages the best fits.
Open the play itself: Reach candidates engaging hiring content on the Valley playbook library, or browse all 58 plays.
Related: How to Reach Everyone Engaging a Competitor's Product Launch Post · LinkedIn Lead Magnet Posts · Viral LinkedIn Post · Valley pricing
See also: LinkedIn Testimonial Posts: How to Reach Everyone Who Liked a Customer's Shoutout · How to Find Your Competitors' Customers on LinkedIn and Message the Engagers · Case Study Social Media Post: How to Follow Through With Everyone Who Engaged
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How do I find passive candidates on LinkedIn? Point Valley at posts about the role, yours or big career posts. It filters the engagers against the role's requirements and sends a quiet personal note.
Which posts work? Your own hiring posts, or large posts about careers in the role.
Who gets the message? Engagers who fit the role's requirements.
What does the message say? A personal approach about the role and why they came to mind, not a job ad.
Is it one-time? Yes, one run per set of posts.
Which outbound tools help recruiting and staffing agencies win clients? It depends on the job. For candidate sourcing, this play finds people engaging posts about roles like yours. For business development, finding companies that are hiring and the managers behind the roles, a signal-based tool does the work: LinkedIn business development for recruiting and staffing firms covers that motion, and hiring signals explains how to read job posts as demand.
