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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: the operators you want around the table are found for you and approached with a real role. This Valley play finds people who have done what you are attempting, matched to the experience you want, with no list to bring, makes a specific bounded ask, what you want, how much time, what they get, and sends one follow-up, because senior people respect a clean ask and a clean stop. One run, LinkedIn only.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Startup advisors are recruited badly by default: a vague ask to whoever is reachable. The play's first step changes who is reachable. Valley finds operators matched to the experience you want, the people who have done the specific thing you are attempting, so the ask goes to someone whose advice would be worth having.
The example on the play: experienced operators and executives in my category who advise early-stage startups. The experience criteria are yours to set.
How the play runs
The flow, as the product shows it: Find the operators › Advisor ask › LinkedIn.
Valley finds the operators (AI step). People who have done what you are attempting, matched to the experience you want. No list to bring.
A specific, bounded ask. What you want, how much time, what they get.
One follow-up. Senior people respect a clean ask and a clean stop.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | Valley finds them |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Example search
Experienced operators and executives in my category who advise early-stage startups
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
A specific, bounded ask. What you want, how much time, what they get, in the play's words. Senior people say yes to clear requests with edges and no to open-ended ones, and the message is built to have edges.
One follow-up. Senior people respect a clean ask and a clean stop, and a third message costs the relationship.
When this is the wrong play
You want money, not advice. Reach investors for your raise leads with a metric.
You want to hire them. Reach candidates engaging hiring content is the recruiting play.
The ask is not bounded yet. Decide the time and the terms first; the message cannot be specific about what you have not decided.
Bound the ask in time and in return before the first message. An hour a month for six months, with equity or a fee named, is an ask a senior operator can answer in a line; an open invitation to be involved is one they will leave for later. The play sends what you decide, and deciding it first is most of the work.
Related plays
Reach investors for your raise: Angels and VCs active in your category, found for you and approached with traction, not a cold deck.
Reach candidates engaging hiring content: People engaging posts about roles like yours are quietly looking.
Ask your network for intros: A warm, low-pressure referral ask to first-degree connections who know your buyers.
Open the play itself: Recruit advisors on the Valley playbook library, or browse all 58 plays.
Related: LinkedIn Testimonial Posts · Firmographic Data · LinkedIn Company Page Followers · Valley pricing
See also: How to Find Your Competitors' Customers on LinkedIn and Message the Engagers · LinkedIn Post Scraper: How to Pull Any Post's Engagers and Message the Best Fits · Followers on LinkedIn: How to Find the Ones Worth Messaging
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How do I find advisors for my startup? Valley finds operators who have done what you are attempting, matched to the experience you want, and sends a specific bounded ask.
What should the ask include? What you want, how much time, and what they get.
How many messages? The ask and one follow-up, then a clean stop.
Do I need a list? No. Valley finds the operators.
Is it one-time? Yes.
