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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: a Sales Navigator search is a broad net. This play turns it into researched outreach: paste the search URL, Valley imports the audience, scores every person against your ICP so only high and medium fits continue, researches each one so nothing is templated, and runs the connects, follow-ups and replies end to end. One-time, LinkedIn only, and the only thing you bring is the URL.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
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Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Sales Navigator filters are broad, in the play's own words, and fit scoring is the sharp edge. A search for VP Sales at 50-to-200-person SaaS companies returns thousands of people, most of whom are not buyers. The qualification step is what makes the search usable as a campaign rather than as a reading list.
The research step is the other half. Per-prospect research feeds every message, so a saved search of 800 people does not become 800 copies of one note. Nothing templated is the play's promise, and it is why this is listed as a popular play rather than a basic one.
How the play runs
The flow, as the product shows it: Sales Nav URL › Qualify fit › Research › LinkedIn.
Paste a Sales Navigator search. Valley imports the audience.
Qualifies against your ICP (AI step). Sales Nav filters are broad. Fit scoring is the sharp edge.
Researches each person (AI step). Per-prospect research feeds every message. Nothing templated.
Sequences run automatically. Connects, follow-ups, and replies, managed end to end.
Before you launch
Bring your Sales Navigator search URL.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
Every message is written from research on that person: what they do, what their company is doing, why they would care. The Sales Navigator search decides who is in the audience; it never decides what the message says.
Sequences run automatically after the first send: connects, follow-ups and replies, managed end to end, and paused the moment someone responds.
A practical note on the search itself: the tighter the Sales Navigator filters, the less the qualification step has to throw away, and the more of the audience reaches the research step. A search built on title, seniority and company size that already matches your ICP will convert far more of its rows into sent messages than a broad one, so the five minutes spent on the filters before pasting the URL are the cheapest improvement in the play.
When this is the wrong play
You want a simple, proven template sequence. That is upload a list and send templated messages, a three-step connect sequence you can edit.
You do not have Sales Navigator. Bring a CSV instead: upload a list and send researched messages does the same qualification and research from a file.
You want a standing flow, not a one-time send. This runs once per search. The signal plays refill on their own.
Related plays
Upload a list + send hyper-relevant messages: Your list, Valley’s brain. Every row needs a LinkedIn profile URL.
Upload a list + send templated messages: A proven three-step connect sequence that asks for the meeting.
Find people with AI: Describe who you want to reach. Valley finds matching people on LinkedIn and builds your list.
Open the play itself: Hyper-relevant messaging to a Sales Nav audience on the Valley playbook library, or browse all 58 plays.
Related: Firmographic Data · LinkedIn Lead Magnet Posts · LinkedIn Post Scraper · Valley pricing
See also: LinkedIn Testimonial Posts: How to Reach Everyone Who Liked a Customer's Shoutout · Viral LinkedIn Post: How to Mine an Old One for Prospects · LinkedIn Company Page Followers: How to Message the Ones Who Fit Your ICP
► Book a demo: see how Valley would find, research and message your buyers
FAQ
Is there a tool that imports Sales Navigator lists and messages them? Yes. Valley's Sales Navigator play takes a saved search URL, imports the audience, scores every person against your ICP so only high and medium fits continue, researches each one, and runs the connection requests, follow-ups and replies on LinkedIn. Other tools export a search or sequence it without the fit check and the research; the guide to tools for Sales Navigator users compares them.
Do you still need Sales Navigator if you use Valley? For this play, yes: the saved search is the input. Valley also builds audiences without a Sales Navigator seat, from buying signals, a plain-English description of your buyer or a CSV, so outreach can run with or without one. Whether the seat pays for itself is covered in the Sales Navigator review.
How do I send Sales Navigator messages at scale without templates? Paste the search URL into Valley. It imports the audience, scores fit, researches each person and writes an individual message, then runs the sequence.
Does Valley message everyone in the search? No. Only people who score as a high or medium fit against your ICP continue.
What do I need to bring? Your Sales Navigator search URL, your ICP criteria and a connected account.
Does it handle follow-ups? Yes. Connects, follow-ups and replies run automatically and pause when someone responds.
Is this a one-time play? Yes. Run it again on a new search.
