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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: a launch or partnership in the last six months means motion, budget and press to reference. This play tunes news criteria to companies in motion in your market, finds launches and partnerships verified against the announcements, finds the team behind the launch, and sends a message that references the moment. One run, LinkedIn only, and the example is companies that sell to sales or marketing teams.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
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Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Sales trigger events are the moments a company's budget and attention move. Funding is the one everybody watches; launches and partnerships are the ones almost nobody does, and the play's fourth step says why that matters: everyone congratulates the funding, almost nobody references the launch. A note about the thing a team spent six months building is read.
Verification keeps it to real events. Deep Search confirms each launch or partnership against the announcement, and the recipients are the team behind it rather than a generic title. The example on the play: B2B companies that launched a product or announced a partnership in the last 6 months and sell to sales or marketing teams.
How the play runs
The flow, as the product shows it: Deep Search › Find buyers › Research › LinkedIn.
Scout writes the query (AI step). News criteria tuned to companies in motion in your market.
Deep Search finds the news (AI step). Launches and partnerships, verified against announcements.
Finds the decision makers (AI step). The team behind the launch.
Messages reference the moment. Everyone congratulates the funding. Almost nobody references the launch.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Example search
B2B companies that launched a product or announced a partnership in the last 6 months and sell to sales or marketing teams
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
The message references the moment: the launch or the partnership, what it signals about where the company is going, and how your product fits that direction. The research step reads the announcement so the note is about their launch, not launches in general.
It is sent to the team that did the work, who are the people most likely to answer a message about it.
Which sales trigger events are worth acting on?
The trigger events worth acting on are recent, public and tied to a problem the product solves. A launch or a new partnership means new work the team has not staffed for yet, which is why this play uses them. Funding rounds, hiring for a tell-tale role and job changes are the other common triggers, and each is covered in the guide to B2B buying signals.
When this is the wrong play
The event you care about is funding. Just raised or acquired is tuned to raises and refills weekly.
Your buyers launch on Product Hunt. Product Hunt launches names the makers and refills daily.
You want a standing watch. This is a one-time run; re-run it each quarter.
Partnerships are the under-used half of this signal. A company that just announced an integration with a platform you also serve has told you two things: which ecosystem it is betting on, and that it has a team with the bandwidth to ship joint work. Both are useful in the message, and the research step surfaces the partner so the note can name it.
Related plays
Just raised or acquired: New money means new headcount, new tools, new urgency.
Recently launched on Product Hunt: Companies that just shipped and are trending on Product Hunt, founders named.
Recently rebranded: A rebrand is a company mid-reinvention. Every process is up for review.
Open the play itself: Launched or partnered recently on the Valley playbook library, or browse all 58 plays.
Related: Firmographic Data · LinkedIn Lead Magnet Posts · How to Reach People Publicly Complaining About a Competitor · Valley pricing
See also: How to Find Similar Companies to Your Best Customers (Lookalike Prospecting) · Viral LinkedIn Post: How to Mine an Old One for Prospects · LinkedIn Ad Library: How to Find Companies Running Paid Ads and Reach Them
► Book a demo: see how Valley would find, research and message your buyers
FAQ
What are sales trigger events? Moments that change a company's budget or priorities: funding, launches, partnerships, leadership changes, expansion. This play covers launches and partnerships.
How recent is recent? The last six months, verified against the announcement.
Who gets the message? The team behind the launch or partnership.
What does the message say? It references the launch or partnership and what it signals, rather than congratulating funding.
Is it one-time? Yes. Run it again as new announcements accumulate.
What is the difference between a trigger event and intent data? A trigger event is something a named company did in public, like launching a product or announcing a partner, so both the timing and the reason to write are visible. Intent data is an inferred score saying an anonymous account might be researching a topic. Trigger events give the message something specific to reference; intent scores usually do not. More in signal-based outbound.
