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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: everyone who accepted your connection request and never replied is a first-degree connection you have not spoken to. Valley's re-engagement play takes a paused or finished campaign, pulls people by how far they got (accepted, follow-up 1, 2 or 3+), writes fresh direct messages that pick the conversation back up rather than restarting the pitch, and moves replies into the new campaign while the old one keeps its record.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
A campaign that ended with 60% acceptance and 8% replies left half its audience as silent connections. They are not cold: they said yes to you once. The play's second step is built on that fact: they are already first-degree connections, so the messages pick the conversation back up instead of restarting the pitch.
Stage matters, which is why you pull by it. Someone who accepted and went quiet needs a different note from someone who got three follow-ups and never answered, and the play lets you choose which stages to re-engage.
How the play runs
The flow, as the product shows it: Previous campaign › Pick stages › New DMs › LinkedIn.
Pick the campaign and stages. A paused or finished campaign; pull people by how far they got (accepted, follow-up 1, 2, 3+).
Valley writes fresh DMs (AI step). They are already 1st-degree connections, so the messages pick the conversation back up instead of restarting the pitch.
The old campaign lets go. It keeps its record and never touches these people again; replies land in the new campaign.
Before you launch
Set your ideal customer criteria and connect the accounts you want to use.
Setting | Value |
|---|---|
Audience | Previous campaign |
Cadence | One-time pull |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
Fresh DMs, written for a connection rather than a stranger. The message does not repeat the original sequence; it picks up from where the person stopped, with a different reason to talk, and the old campaign's record tells Valley what that person has already seen.
The old campaign lets go. It keeps its record and never touches these people again, so nobody gets two sequences at once, and replies land in the new campaign.
When this is the wrong play
The old campaign is still running. The play takes a paused or finished campaign. Pause it first.
They never accepted. People who ignored the connect request are not first-degree and this play does not reach them. A new signal play with a better reason to connect is the honest route.
You want a slow nurture across your whole network, not one campaign's leftovers. Engage your first-degree network is that play.
Related plays
Engage your first-degree network: A slow, personal drip to people already in your network.
Upload a list + send hyper-relevant messages: Your list, Valley’s brain. Every row needs a LinkedIn profile URL.
Ask your network for intros: A warm, low-pressure referral ask to first-degree connections who know your buyers.
Open the play itself: Re-engage a previous campaign on the Valley playbook library, or browse all 58 plays.
Related: LinkedIn Profile Views · Competitors' LinkedIn Company Followers · LinkedIn Testimonial Posts · Valley pricing
See also: Viral LinkedIn Post: How to Mine an Old One for Prospects · How to Reach Everyone Engaging a Competitor's Product Launch Post · LinkedIn Lead Magnet Posts: How to Reach the People Who Commented for the Asset
► Book a demo: see how Valley would find, research and message your buyers
FAQ
What should a LinkedIn follow-up message say after no reply? Pick up the earlier conversation instead of restarting the pitch: reference what was sent, add one new reason to talk, and ask a small question. This play writes those messages fresh for each person, based on how far they got in the old campaign. More examples are in the LinkedIn follow-up messages guide, and the email version is in follow-up emails after no response.
Is it safe to message many old connections at once? Pace it. Messages to first-degree connections count toward LinkedIn's limits like any other message, and a sudden burst from one account is what draws attention. The LinkedIn message limits guide lists the daily and weekly caps by account type and what happens when one is hit.
What is a LinkedIn re-engagement campaign? A fresh set of messages to people from an earlier campaign who connected but never replied, written as a continuation rather than a restart.
Who can I re-engage? People from a paused or finished campaign, pulled by the stage they reached: accepted, follow-up 1, 2 or 3+.
Will they get the old sequence again? No. The old campaign keeps its record and never touches them again; Valley writes new DMs.
Where do replies go? Into the new campaign.
Does this reach people who never accepted? No. It works on first-degree connections only.
