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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: event invitations fail on timing more than copy. This play takes the list of anyone you want in the room, the event date, and sends three touches that time themselves backward from it: an invite, a nudge and a last call. Three touches, then it stops. One run per event, LinkedIn only, and the copy is yours to edit.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
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Give your sales team
an unfair advantage.
Who this play finds, and why they reply
A webinar invitation sent once gets the people who were free that minute. The same invitation with a reminder a week out and a last call the day before gets the people who meant to register, which is most of them. The play's second step is the mechanism: reminders time themselves backward from the event date, so you set the date once and the schedule follows.
It is deliberately simple. Anyone you want in the room is the audience; there is no qualification step, because you chose the list.
How the play runs
The flow, as the product shows it: Your list › Invite + 2 nudges › LinkedIn.
Pick your audience. Anyone you want in the room.
Set the event date. Reminders time themselves backward from it.
Invite, nudge, last call. Three touches, then it stops.
Before you launch
Upload a CSV with LinkedIn profile URLs for the people you want to reach.
Setting | Value |
|---|---|
Audience | You choose |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
Invite, nudge, last call. Three touches, then it stops, in the play's words. The invite says what the event is and why this person would want to be there; the nudge is short; the last call names the date. All three are editable.
Replies pause the sequence for that person, so someone who registers after the invite does not get the nudge.
When this is the wrong play
You want to reach the event's audience, not invite your own. Mine a conference before you get there works from the event's posts.
You want the invitation researched per person. This is a timed template; the researched-messages play loses the timing and gains the research.
The event has no date yet. The schedule needs the date; set it first.
Three touches is the limit for a reason. An invitation that keeps arriving after the person has decided reads as pressure, and the last call the day before is already the strongest message in the sequence. If the event is important enough to need more, run the play to a second list rather than adding touches to the first.
Related plays
Mine a conference before you get there: Engagers of the event and speaker posts, messaged before the booth even opens.
Conference follow-up: Upload the attendee list, follow up while the badge scan is warm.
Share a lead magnet: Give-first sequence that opens with the asset, not the ask.
Open the play itself: Invite a list to an event on the Valley playbook library, or browse all 58 plays.
Related: LinkedIn Lead Magnet Posts · Viral LinkedIn Post · Case Study Social Media Post · Valley pricing
See also: LinkedIn Testimonial Posts: How to Reach Everyone Who Liked a Customer's Shoutout · LinkedIn Post Scraper: How to Pull Any Post's Engagers and Message the Best Fits · Followers on LinkedIn: How to Find the Ones Worth Messaging
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How do I write a webinar invitation sequence? An invite, a nudge and a last call, timed backward from the event date. Valley sends the three touches and stops.
How does the timing work? You set the event date; the reminders time themselves backward from it.
Who is the audience? Anyone you want in the room. You choose the list; there is no qualification step.
What happens when someone replies? The sequence pauses for that person.
Is it one-time? Yes, one run per event.
What should a LinkedIn webinar invitation message say? Name the session and the one thing an attendee will leave with, give the date and time in the reader's own time zone, and make registering a single click. Keep the nudge and the last call shorter than the invite, and stop once someone replies. Wording for other situations is in LinkedIn message templates and introduction email templates.
