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Saniya Sood
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Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: the people engaging a conference's speaker announcements, agendas and hype posts are attending or wish they were. This play takes the event's posts you point it at, qualifies the engagers to your ICP, attendees and interested lurkers alike, and books meetings for event week with a note that beats the booth raffle: grabbing coffee at the event. One run per event.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Conference networking is decided before the doors open. The attendee list is private, but the event's own posts are public, and the people reacting to a speaker announcement have told you they will be there, or wish they could be. Mining those posts turns an event into a prospect list weeks early.
It is a one-time run per event, timed to the weeks before. The qualification step filters the fans and the speakers' colleagues down to your ICP, so the coffee invitations go to buyers.
How the play runs
The flow, as the product shows it: Event posts › Qualify fit › LinkedIn.
Point Valley at the event’s posts. Speaker announcements, agendas, hype posts.
Qualifies the engagers (AI step). Attendees and interested lurkers, filtered to your ICP.
Books meetings for event week. "Grabbing coffee at X?" beats the booth raffle.
Before you launch
Describe your target market so Scout can find the right starting point.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | One-time |
Cadence tag | One-time |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
"Grabbing coffee at X?" beats the booth raffle, in the play's words. The message proposes a meeting at the event, with the shared context that you will both be there, and the research step adds why this person in particular is worth the coffee.
For the interested lurkers who are not attending, the same note works with a different close: the event is the shared interest, the meeting is a call.
When this is the wrong play
The event is over. Conference follow-up takes the attendee list and follows up while the badge scan is warm.
You want to invite your own list to your own event. Invite a list to an event is the timed invite-and-remind sequence.
The event has no LinkedIn presence. Small or private events post little; there is nothing to mine.
Speaker posts are the richest source. A speaker announcing a talk draws comments from people who plan to attend that session, which is a much tighter interest signal than the general hype posts, and a message that mentions the session gives the coffee invitation a reason. Point the play at the speakers in your category first.
Related plays
Conference follow-up: Upload the attendee list, follow up while the badge scan is warm.
Invite a list to an event: Invite plus two reminders, timed around your event date.
Message any post's engagers: Paste any LinkedIn posts, yours or anyone's. Valley scrapes everyone who engaged and messages the best fits.
Open the play itself: Mine a conference before you get there on the Valley playbook library, or browse all 58 plays.
Related: Competitors' LinkedIn Company Followers · Viral LinkedIn Post · How to Reach Everyone Engaging a Competitor's Product Launch Post · Valley pricing
See also: LinkedIn Profile Views: How to Message the Viewers Who Fit Your ICP · LinkedIn Testimonial Posts: How to Reach Everyone Who Liked a Customer's Shoutout · LinkedIn Post Engagement: How to Message the People Who Liked and Commented
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How do I network before a conference? Point Valley at the event's speaker, agenda and hype posts. It qualifies the engagers to your ICP and proposes meetings for event week.
Who gets messaged? Engagers of the event posts who score as a high or medium fit: attendees and interested lurkers.
What does the message say? It proposes coffee at the event, with the shared context of attending.
When should I run it? In the weeks before the event, while the agenda posts are fresh.
Is it one-time? Yes, one run per event.
How do you find out who is attending a conference? Most attendee lists are private, but the people engaging a conference's speaker announcements, agenda posts and hype posts on LinkedIn are attending or interested. Qualify them against the ICP, then message before the event with a specific ask such as coffee during event week. The same engager method is explained in turning LinkedIn post engagement into booked calls.
