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Published September 7, 2026 · Updated September 7, 2026
The answer up front: 11x sells autonomous "digital workers" - Alice for outbound, Julian for inbound calls - at a published floor of $3,750/month billed annually ($45,000/year), annual contracts only, no self-serve. The right alternative depends on what sent you here: Artisan if you still want an autonomous AI BDR with better reply handling, AiSDR for the same idea at roughly a quarter of the price, Regie.ai if you are keeping human reps, and Valley (that is us) if you have concluded the autonomous-agent category itself is the problem and want a signal-based system you control.
Disclosure: Valley makes one of the tools discussed here. Our entry is marked clearly, and where another tool is the better fit for your motion, we say so.
How we know this category: we run outbound for 1,000+ LinkedIn accounts and have sent 30M+ messages. Competitor facts below were verified September 7, 2026 against each vendor's published pages plus named third-party reviews.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
What 11x actually is in 2026, and what it costs
11x ships two products (verified on 11x.ai, September 7, 2026): Alice, an autonomous outbound SDR that prospects, researches, writes, sends from 11x-managed mailboxes, and books meetings; and Julian, an AI phone and chat agent that answers inbound calls and qualifies them. The homepage line is "Digital Workers, Human Results."
Pricing is now public, and most older comparison posts get this wrong: Alice Growth is $3,750/month billed annually - $45,000/year - for up to 5 users and 2,000 new prospects a month. Pro and Enterprise are custom, annual or multi-year. Julian starts at $5,333/month for voice. There is no monthly plan on any tier. Marketplace data puts the median actual contract around $40,125/year (Vendr data via Landbase, 2026), with real first-year costs commonly reported at $50,000-60,000 once typical volumes are added (MarketBetter, 2026).
Plan | Price | Included |
|---|---|---|
Alice Growth | $3,750/mo, billed annually ($45,000/yr) | Up to 5 users, 2,000 new prospects/mo, managed mailboxes and warmup |
Alice Pro | Custom, annual | Up to 10 users, 5,000 prospects/mo |
Alice Enterprise | Custom, annual or multi-year | Unlimited users, 10,000+ prospects/mo, SSO, dedicated CSM |
Julian (voice) | From $5,333/mo, billed annually | Inbound call answering, qualification, booking |
Why teams go looking for an 11x alternative
Four reasons come up again and again in G2 reviews and independent tests (all sourced, September 2026):
1. The reply-handling gap. The most consistent G2 complaint is that Alice generates activity but cannot carry a conversation: "Alice can't handle responses... needs constant manual intervention to hand off conversations" (G2 reviewer, quoted in ColdReach and Salesforge reviews, 2026). One independent 200-lead test reported 847 emails, 11 replies, 1 meeting (B2B Sales Guru, 2026 - a single-author test, but directionally consistent with the review pattern).
2. The contract. $45,000/year minimum, annual-only, with no early exit. If the pilot disappoints in month two, you own it for ten more months.
3. The trust history. In March 2025, TechCrunch reported that 11x had displayed customers it did not have - ZoomInfo said it was never a customer and threatened legal action over logo use - and quoted ex-employees alleging inflated ARR figures. 11x disputed parts of the story, said inaccurate logos were removed, and told TechCrunch retention was "currently 79%." The founder stepped down as CEO that May. Draw your own conclusions; the reporting is public and detailed.
4. Email-first, not LinkedIn. Alice's engine is volume email from managed mailboxes. If your buyers answer on LinkedIn, this is the wrong architecture regardless of price.
The 5 alternatives, by what you are actually optimizing for
1. Artisan (Ava) - autonomous AI BDR, better conversation handling
The closest like-for-like: Ava sources from a 250M+ contact database, enriches, sends personalized email and social outreach, handles replies, and books - the reply-handling piece 11x is weakest at. Pricing is sales-gated (Artisan removed its public $250/$600 plans in mid-2026; quoted deals are reported at $1,500-5,000/month by third parties). If you want the same category with a steadier product, this is the shortlist. Our full comparison: Artisan vs Valley.
2. AiSDR - the same idea at a quarter of the price
Full-cycle autonomous email SDR with white-glove onboarding, reported at $900-2,500/month (third-party reported, 2026). If your objection to 11x is purely the $45,000 floor and you still want autonomy, AiSDR is the budget path into the category.
3. Regie.ai - keep the humans, augment them
"AI for the SDR, not AI replacing the SDR." A copilot from roughly $59/user/month that drafts, prioritizes and sequences while your reps stay in the loop. The right pick if the 11x experiment taught you that removing humans from outbound was the mistake.
4. Gojiberry - the budget signal-watcher
Monitors LinkedIn and web buying signals and sends tailored LinkedIn messages, reported at $99-249/month with a free tier (third-party reported; Gojiberry publishes no pricing page as of September 7, 2026). Built for founders and solo operators, not a full outbound platform. Our read: Gojiberry alternatives.
5. Valley - leave the autonomous-agent category (our tool)
Valley is built on the opposite thesis from 11x: outbound works when you message the people already showing intent, with research a human would sign off on - not when an agent blasts 2,000 cold prospects a month unsupervised. Valley finds buyers from live signals (profile views, post engagement, competitor followers), qualifies them against your ICP, researches 200+ sources per person, writes in your voice across LinkedIn and email, and you approve every message or let vetted sequences flow. 15-45% reply rates against a ~2% category average. $149/month billed quarterly, $199 monthly, everything unlocked, 7-day free trial. No annual contract.
Where 11x is still the right call: a mid-market or enterprise team that needs 5,000-10,000+ net-new prospects touched monthly, has an ops owner for the handoffs, wants an inbound voice agent from the same vendor, and can absorb an annual commitment. Valley will not do that job - by design, it sends fewer, researched messages. The honest question is which failure mode you can afford: too much volume with too little judgment, or fewer conversations that actually answer.
► Compare the two theses on your own pipeline: run Valley free for 7 days and count the replies
The two giants, head to head: Artisan vs 11x.
How to choose in 30 seconds
Budget $45,000+/year and want autonomy at enterprise volume: stay with 11x or shortlist Artisan. Want autonomy under $2,000/month: AiSDR. Keeping your reps: Regie.ai. Solo founder watching signals on a budget: Gojiberry. Done with autonomy and want signal-based outreach you control, with replies as the yardstick: Valley.
See what "messages a stranger answers" looks like in practice: 100+ real Valley messages with real replies at coolmessagebro.com.
FAQ
How much does 11x cost in 2026? Published pricing (verified September 7, 2026): Alice Growth is $3,750/month billed annually - $45,000/year - for up to 5 users and 2,000 prospects/month. Pro and Enterprise are custom. Julian voice starts at $5,333/month. All plans are annual-only.
Does 11x have a free trial or monthly plan? No. There is no self-serve, no monthly billing, and no trial; the motion is demo-first with annual contracts. Every alternative on this list except Artisan offers either a trial or monthly billing.
What happened with 11x and TechCrunch? In March 2025 TechCrunch reported 11x had displayed logos of companies that were not customers (ZoomInfo publicly denied being one) and quoted ex-employees alleging inflated ARR. 11x disputed parts of the account and removed the logos; its founder stepped down as CEO in May 2025. The company continues to operate and publish pricing.
Is Valley an AI SDR like Alice? No - deliberately. Valley automates the research and drafting; you keep control of every send, or delegate to vetted sequences you configured. Nothing goes out that you would not put your name on.
What is the cheapest way to test an 11x alternative? AiSDR and Gojiberry run low-cost pilots. Valley's trial is 7 days, free, card required, with the full product unlocked including native email.
► The last outbound platform you will need to try: start free, see a reply this week
