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Saniya Sood
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Published August 31, 2026 · Updated October 6, 2026
Clay repriced in March 2026. The current plans are Free ($0), Launch (from $185/mo, $167 on annual billing), Growth (from $495/mo, $446 on annual billing) and Enterprise (custom, annual commitment), with legacy Starter ($149), Explorer ($349) and Pro ($800) plans kept for existing customers. The bigger change is the meter: Clay now charges through two separate units - Data Credits for the data you buy and Actions for the work the platform does - and each one has its own allowance.
How we know this category: Valley runs outbound for 1,000+ LinkedIn accounts and has sent 30M+ messages. We publish this page as a vendor in the broader outreach space; Valley appears once, in the cheaper-paths section, clearly marked.
TL;DR: Clay is the most powerful enrichment workbench in GTM, priced like the infrastructure tool it is. The plan price is the sum of two sliders, one for Actions and one for Data Credits, and you can raise either without changing plan. Contracts tracked by Vendr have a median of $59,996 a year across 96 purchases, ranging from $16,500 to $170,000.
How much does Clay cost?
Clay's published prices, checked on its pricing page on October 6, 2026:
Plan | Monthly billing | Annual billing | Data Credits included | Actions included |
|---|---|---|---|---|
Free | $0 | $0 | 100/mo | 500/mo |
Launch | from $185/mo | from $167/mo | 2,500/mo | 15,000/mo |
Growth | from $495/mo | from $446/mo | 6,000/mo | 40,000/mo |
Enterprise | custom | annual commitment | 100,000+/mo | 200,000+/mo |
Annual billing saves 10%. Launch and Growth both come with a 14-day trial, and the Free plan has unlimited seats, so the cost of Clay is driven by usage and not by headcount.
Give your sales team
an unfair advantage.
Current as of October 6, 2026 (sources: Clay's pricing page and its legacy-plans documentation, plus Vendr's contract data). If you are on a legacy plan, read the legacy section before changing anything: after April 10, 2026 any plan change moves you to the new plans.
How the Clay price is built: two sliders
Each paid plan is priced as an Actions tier plus a Data Credits tier. The headline price is simply the smallest of each: Launch is $60 of Actions plus $125 of Data Credits, which is $185. Growth is $205 plus $290, which is $495. Raise either slider and the price moves with it.
Actions per month | Launch | Growth |
|---|---|---|
15,000 | $60/mo | - |
40,000 | $150/mo | $205/mo |
60,000 | $200/mo | $290/mo |
100,000 | $290/mo | $450/mo |
200,000 | $540/mo | $850/mo |
Data Credits per month | Price on monthly billing | Per credit |
|---|---|---|
2,500 (Launch only) | $125/mo | $0.050 |
6,000 | $290/mo | $0.048 |
10,000 | $460/mo | $0.046 |
20,000 | $880/mo | $0.044 |
50,000 | $2,125/mo | $0.043 |
Those are the monthly-billing figures on Clay's pricing page; annual billing is about 10% lower on each line. Clay states that Data Credits start at $0.05 each and that Actions cost less than a cent each.
What each Clay plan includes
Free: unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, the Clay Sequencer for email, and up to 200 rows per table. No phone number enrichment.
Launch: everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table.
Growth: everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ad platforms, and priority support.
Enterprise: everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, role-based permissions, and a dedicated Growth Strategist.
Data Credits vs Actions: the rules that change the bill
What each one pays for. Data Credits buy data from Clay's marketplace of 150+ providers: emails, phone numbers, company data. Actions measure the platform work: enriching, running a table, calling an AI model, sending data to another system, or exporting.
No result, no charge. Clay says that if an enrichment returns nothing, you are not charged Data Credits or Actions.
Bring your own keys. Connect your own API key for a data provider and you skip Data Credits for that provider and pay only Actions.
Rollover differs by meter. Actions reset every billing cycle. Data Credits roll over: on Launch and Growth, unused credits can build up to twice your monthly amount, and Enterprise customers can carry over up to 15% of the prior year's purchased credits if they renew at the same or a higher commitment.
AI can be variable. Most models in Clay cost a fixed number of Data Credits per task, but token-heavy models are priced on actual token use, so long research prompts cost more than short ones.
Top-ups carry a premium. Clay's legacy-plans documentation lists the credit top-up premium as 30% on the new plans and 50% on legacy plans.
The costs that surprise people:
The double meter: a 1,000-row enrichment run spends Actions to execute and Data Credits for every paid provider call - waterfalls multiply this, because each fallback provider that returns data is its own spend.
Feature cliffs, not volume cliffs: you can buy more credits and Actions inside Launch, but CRM sync, HTTP API and webhooks start at Growth, which is $310 a month more at the base tiers.
The operator cost: Clay is a power tool. Teams that get value budget real hours (or a hire, or an agency) to build and maintain tables - the subscription is often the smaller line item.
Clay cost by usage: four worked examples
Straight addition from the two tier tables above, on monthly billing:
Usage | Plan | Math | Monthly cost |
|---|---|---|---|
15,000 Actions, 2,500 Data Credits | Launch | $60 + $125 | $185 |
40,000 Actions, 10,000 Data Credits | Launch | $150 + $460 | $610 |
40,000 Actions, 6,000 Data Credits | Growth | $205 + $290 | $495 |
100,000 Actions, 20,000 Data Credits | Growth | $450 + $880 | $1,330 |
That is the software alone. It leaves out your sequencing tool, any provider you pay directly, and the person who builds the tables.
If you are on a legacy Clay plan
Clay's documentation is specific about this. Legacy customers keep their existing pricing and features, and Clay says legacy plans will be supported for the foreseeable future. Several features built for the new plans are switched on for legacy Starter, Explorer and Pro at no extra cost through December 31, 2026. Since April 10, 2026, any plan change forces a move to the new plans: you cannot switch between legacy plans or go back to one after leaving. Legacy customers do not get the reduced data prices. Clay's rule of thumb: if you are charged for Actions, you are on the new model.
Keep exploring: Valley pricing, explained · real customer results.
Comparing data vendors on real cost? We did the same teardown for the other giant: ZoomInfo pricing, explained.
Give your sales team
an unfair advantage.
If your team runs on custom data workflows - scraping, multi-provider waterfalls, scoring models feeding a warehouse - Clay is worth it and nothing else really does its job. The honest question is whether you are buying infrastructure or buying meetings. A lot of sub-20-person teams sign up for Clay to “do outbound” and discover they have hired themselves a data-engineering hobby.
Alternatives by job:
You mostly need enriched lists: Apollo’s database plus its native enrichment is a fraction of the cost - see Apollo pricing explained.
You want the Clay outcome without the build: our comparison in Clay alternatives for LinkedIn outreach and the stack math in the $750 stack problem.
Booked meetings, published price: Valley (us, marked as always) does the research and personalized messaging step natively, from $149 per seat per month billed quarterly ($199 monthly), with a 7-day trial. Head-to-head: Valley vs Clay.
Related: Valley pricing.
► If the goal is booked meetings, not workflow engineering: test Valley free for 7 days
FAQ
How much does Clay cost per month? Launch starts at $185 a month ($167 on annual billing) and Growth starts at $495 a month ($446 on annual billing). Both rise as you add Actions or Data Credits. The Free plan is $0 and Enterprise is custom with an annual commitment.
How much is one Clay credit? Clay says Data Credits start at $0.05 each and get cheaper with volume: its published tiers work out to about $0.043 per credit at 50,000 a month. Actions cost less than a cent each.
What happened to Clay’s old pricing? The Starter, Explorer and Pro lineup became legacy when the new model launched in March 2026. Existing customers keep their pricing, but since April 10, 2026 any plan change moves them to the new plans.
What is the difference between Data Credits and Actions? Data Credits buy enrichment data from Clay’s provider marketplace; Actions pay for platform work like running workflow steps. One enrichment run typically spends both.
Is Clay’s free plan usable? For evaluation, yes: 100 Data Credits and 500 Actions a month with a 200-row table cap - enough to prototype a workflow, not to run one.
Does Clay have a free trial? Yes. Clay's pricing page offers a 14-day trial on Launch and Growth, alongside the permanent Free plan.
How much does Clay cost for enterprise? Enterprise is custom priced. Vendr’s data shows a median of $59,996 a year across 96 purchases, with a range from $16,500 to $170,000.
Do Clay credits roll over? Data Credits do: on Launch and Growth, unused credits can accumulate up to twice your monthly amount. Actions do not; they reset every billing cycle.
