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Put your outbound workflow to work.
Saniya Sood
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Updated:
Published October 8, 2026 · Updated November 11, 2026
The answer in 60 words: your Clay workflows feed Valley continuously, and new rows become outreach. This play connects a Clay table so rows sync into Valley as your workflow adds them, qualifies each against your ICP as a second gate after your Clay logic, stacks Valley's research on top of your Clay enrichment, and runs sequences continuously: a standing pipe from Clay to conversations.
This article describes the play exactly as published on joinvalley.co/playbooks on October 8, 2026. Valley makes the product, so read it as the maker's own guide, not a review.
Valley is an AI outbound platform that finds the people most likely to buy from you - from live buying signals, natural-language search, or your own lists - qualifies them against your ICP, researches each one, and sends personalized messages across email and LinkedIn that get 15-45% reply rates, against a category average of about 2%.
► Run this play on your own ICP: 7 days free, every feature on
Give your sales team
an unfair advantage.
Who this play finds, and why they reply
Clay is where many teams build their enrichment waterfalls, and the gap it leaves is the last mile: the table fills, and the outreach still has to be exported and loaded somewhere. The play closes it with a live sync. A row that lands in Clay at nine is a qualified, researched conversation by ten, with no CSV in between.
The two layers do different jobs. Clay's logic decides who enters the table; Valley's ICP gate decides who gets a message; Valley's research adds what enrichment fields cannot, the reason this person should hear from you this week.
How the play runs
The flow, as the product shows it: Clay table › Qualify fit › Research › LinkedIn.
Connect the Clay table. Rows sync into Valley as your Clay workflow adds them.
Qualifies against your ICP (AI step). A second gate after your Clay logic.
Researches each person (AI step). Valley research stacks on top of your Clay enrichment.
Sequences run continuously. A standing pipe from Clay to conversations.
Before you launch
Set your ideal customer criteria and connect the accounts you want to use.
Setting | Value |
|---|---|
Audience | High + medium fit |
Cadence | Watch · live sync |
Cadence tag | Syncs live |
Sending channel | LinkedIn only |
Review the audience, message and sending settings before starting. The channel shown is the sending channel for this play, not the source of its prospects.
Give your sales team
an unfair advantage.
What the message says
Valley research stacks on top of your Clay enrichment, in the play's words. The Clay columns give the message facts; the research step gives it context and timing, so the note is written for the person rather than assembled from fields.
Sequences run continuously. Connects, follow-ups and replies are managed as rows arrive, and the pipe stays open until you close it.
When this is the wrong play
You export from Clay once a month. A one-time CSV is simpler: upload a list and send researched messages.
The Clay table is companies, not people. The sync needs rows with a person and a LinkedIn URL or email; add the people step in Clay first.
You do not use Clay. The signal plays build the list without it.
Related plays
Upload a list + send hyper-relevant messages: Your list, Valley’s brain. Every row needs a LinkedIn profile URL.
Find people with AI: Describe who you want to reach. Valley finds matching people on LinkedIn and builds your list.
Using complementary technology: Their stack tells you they are your buyer before they do.
Open the play itself: Message a synced Clay table on the Valley playbook library, or browse all 58 plays.
Related: LinkedIn Profile Views · How to Reach Everyone Engaging a Competitor's Product Launch Post · Competitors' LinkedIn Company Followers · Valley pricing
See also: Firmographic Data: How to Find Companies That Match Your ICP on Size, Industry and Geography · Viral LinkedIn Post: How to Mine an Old One for Prospects · LinkedIn Testimonial Posts: How to Reach Everyone Who Liked a Customer's Shoutout
► Book a demo: see how Valley would find, research and message your buyers
FAQ
How do I connect Clay to LinkedIn outreach? Connect the Clay table to Valley. Rows sync as your workflow adds them, pass an ICP gate, get researched and enter a sequence.
Is it a one-time import? No. It is a live sync: new rows become outreach continuously.
Does Valley re-qualify rows Clay already filtered? Yes, as a second gate after your Clay logic.
What does Valley add to Clay's enrichment? Per-person research on why to reach out now, stacked on top of the enrichment fields.
What do rows need? A person with a LinkedIn URL or an email Valley can resolve.
Is there a Clay alternative for non-technical users? If the goal is a list of the right people with a message for each, not an enrichment workbench, describing your ICP in plain English can replace the Clay table: Valley's natural-language lead search builds the list, then qualifies and researches it. Teams that keep Clay for enrichment can sync the table as this play describes. Valley vs Clay compares the two, and Clay pricing explains the credit model.
Can a tool enrich and message a CSV of leads? Yes. Upload a CSV with a LinkedIn profile URL on each row and Valley qualifies every row against your ICP, researches each person and writes the message for your approval. The CSV-to-outreach workflow walks through the steps. A synced Clay table does the same job continuously instead of once.
